Key Takeaways: Retargeting recovers lost sales that would otherwise vanish. Use multi-channel tactics — digital AND direct mail. Personalization and social proof increase conversions dramatically. AI tools can automate and optimize retargeting campaigns. Cross-channel consistency keeps your message powerful and [...]
Key Takeaways Start with a headline or opening that grabs the reader’s attention. Immediately follow up by explaining why the offer is relevant or beneficial to the reader to create interest. Provide a detailed description of your product or service. [...]
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one tactic… that one strategy shift … that will supercharge their [...]
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your [...]
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel/omnichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing [...]
