In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your [...]
Seniors are one of the most responsive markets. They not only respond to good offers… they buy. They are also easy to identify and market with a multichannel/omnichannel campaign. Seniors (aged 55+) make up an enormous market with incredible purchasing [...]
You might be surprised to know that many people who view your landing page, native ads, emails (online or printed), brochures/follow-up kits, and direct mail piece don’t read all the copy word for word. Instead, they skim—they quickly read only [...]
In a digital world direct mail can still produce your highest response at lowest cost per lead or sales. And direct mail is also among the costliest media sources. So, what can you do to reduce your risk and make [...]
A deadly mistake many marketers make is trying to change their prospects’ attitudes, rather than using prospects’ own views as a tool to sell the product or service. The fact is, trying to change attitudes during a sales pitch simply [...]
