Direct Marketing (DM) involves the science and techniques used in accountable, response-driven marketing. It’s not based on clever copy or pretty graphics – It’s based on proven techniques that really work to get a response. My ad agency leverages decades [...]
After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many people who forget this simple rule by avoiding the uncomfortable. Many marketers make this terrible marketing blunder on the [...]
Imagine driving down the freeway and seeing a pile of boxes sitting on the shoulder. You pull off and discover the boxes are filled with your mailing…when you thought it had gone to the post office weeks before. Or how [...]
We’re living in an exciting time financially. Let me share with you why. If you own a private business or hedge fund, or are an entrepreneur with an idea, you can now target hundreds of thousands of possible investors through [...]
Start your copy off with a bang…in everything you write, including emails, ads, landing pages and direct mail packages. Otherwise, they’ll lose interest. And you’ll lose a sale. The best way to “start off with a bang” is to put [...]
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one secret … that one strategy shift … that will supercharge [...]
One of the tools we use for our clients' websites and landing pages is a "floater." It looks and feels like a pop-up, but it isn't. The primary purpose of a floater is to build your email list. And it [...]
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different – a marketing turnaround. And that’s what happened when I talked to Surf [...]
Your sales can stagnate if you’re not diligent and proactive. That’s why a new, powerful, revolutionary marketing campaign can turn things around. That was the case with a unique product: an investor’s newsletter. The needs of the investment newsletter The [...]
I created this direct mail checklist for my account executives and staff to make sure we don't overlook anything in a direct mail campaign. If you have any questions about it, give me a call at (310)212-5727 or email Caleb [...]
