A videolog is a direct mail piece that contains a video. The videolog is awesome for a lead generation campaign, high-end donor, client up-sell, or product introduction. But it can also be a powerful lead generation tool. Architectural design firm Anderson saw [...]
Sometimes, you do need to punctuate your excitement and use an exclamation mark! But be careful not to go overboard. Too many exclamation points can make your copy sound cheesy or, worse, unbelievable. On rare occasions, they are needed to [...]
Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. The election is November 5th. There will be two big impacts on marketers. Political messages will overwhelm the marketing channels. [...]
What makes the difference between success and failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? It’s the factor that sets [...]
Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, [...]
Revenue for Netflix’s ad-supported service is expected to reach $950 million this year. Netflix is projected to average $70.44 in ad revenue per viewer for those who watch it once a month on any device. It’s estimated that Netflix has [...]
Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, pop culture and the arts: 9% Self-help and relationships: 8% Sports: 6 History: 4% Money and Finance: 2% Comedy: 2% [...]
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they [...]
Marketing in the upcoming elections has three big negatives: Higher media costs More competitors and distractions from the massive political marketing Less Inventory How you navigate this is critical to your cost per lead or sale. The nation’s first early [...]
Power words alert your prospects and grab their attention. Instead of announcing or describing the product like hot words do, power words are packed with action. Here are 10 power words to use in your next campaign: Own Get Control [...]
