Many private companies could use $5-50 million to expand… and now can do so under the Jobs Act. I’ll be doing a new Jobs Act webinar on November 4th at 1:00 pm EST. You can register for JOBS Act: [...]
Personalizing direct mail or email can increase your response... especially to your leads and/or clients. But many times marketers make major blunders. Here are 3 rules to live by when using personalization: 1. Overpersonalization. Don’t over personalize. Depending on the [...]
On August 10, Google got a patent allowing it to assess email marketing for its search engine rankings. This means that they will adjust your SEO results based on your spam and junk ratings. If your spam count is too [...]
As Christmas approaches, have you thought of marketing gift cards? Gift cards were a massive hit last Christmas season, generating millions in sales for marketers. For some Direct Marketing Update readers, gift cards may not be appropriate. But before you [...]
If your target audience is the wealthy, there are certain unique aspects of marketing to them rather than the general consumer. In marketing to the affluent, you follow the same direct response rules as for anyone, but there are differences [...]
