On August 10, Google got a patent allowing it to assess email marketing for its search engine rankings. This means that they will adjust your SEO results based on your spam and junk ratings. If your spam count is too [...]
As Christmas approaches, have you thought of marketing gift cards? Gift cards were a massive hit last Christmas season, generating millions in sales for marketers. For some Direct Marketing Update readers, gift cards may not be appropriate. But before you [...]
If your target audience is the wealthy, there are certain unique aspects of marketing to them rather than the general consumer. In marketing to the affluent, you follow the same direct response rules as for anyone, but there are differences [...]
In marketing to businesses, you need to get past the clutter, gatekeepers and anything that would interfere with commanding the attention of your prospect. You want them to raise their hand. You want them to engage in conversation. What are [...]
If you are a President or Marketing Director in an investment product or services, you know TheStreet.com and VectorVest are two of the most recognizable investment success stories in America. Let me tell you how they achieved their goals [...]
