Christmas… are you going to use the best strategies and tactics possible for Christmas 2019? The expected total sales increase for this Christmas season is 4.8% to 5.2% more than 2018. The November-January season is traditionally the best time of [...]
For multichannel marketing, mobile marketing is one of my favorite tools. Here are 7 truths you should know about mobile marketing now. Truth #1: The mobile environment creates order out of chaos. Your prospects are looking at a tiny screen [...]
In past issues, I’ve told you about the importance of making your lead-generation or ordering process seamless. If it takes your customers more than one or two clicks to process their orders or send you lead information, they will likely [...]
A landing page is one of the most effective, efficient and powerful ways to generate a lead or make a sale. With a product landing page, you’re able to focus your message on your target audience without navigation distractions, using [...]
Last Thanksgiving, more consumers engaged in multiscreen shopping than ever before. This consists of shopping in-store, online and on mobile devices in order to find the best deal. Sales from mobile phones alone accounted for over one-third of all Black [...]
I have produced over 400 TV commercials and videos. Among the 90 awards that I have won, many are for TV and video. I’ve seen many mistakes in creating a TV commercial. The list can be quite long. But there [...]
Entrepreneurs and company presidents are often confused … even overwhelmed … with choosing the most impactful and cost-effective ways to: Generate leads and convert them to sales Bring in new customers faster and more cost-effectively Dominate their market with an [...]
The biggest advance in increasing leads and sales in marketing now with direct mail, email, Google, Facebook, pre-rolls and other channels is one powerful tool: The Transactional Data Matrix (TDM). The TDM has transformed marketing because it drives algorithms with [...]
Magalogs have produced amazing direct marketing results for many marketers. They offer hard facts using direct response copy and graphics to an information-hungry and/or skeptical prospect. And they get through to people because the format is unexpected. The magalog is [...]
Whether a prospect reads your direct mail, email or landing page completely or they scan it, they will always glance at your subheads and highlights. Some may read every word and decide. Some may skim and decide. But your prospect [...]
