Most marketing campaigns that we do, we also create banner ads for retargeting or remarketing. If you're marketing a product or service and you're not using retargeting, it's a huge mistake. I explain this in the video you can see [...]
It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner ads, pay-per-click or any media) that you avoid a common blunder most marketers make. Navigation could mean death to your [...]
What every marketing director and president must know...and do. I just completed a radio interview on a business network with 15 key points. I recommend that you listen to it carefully and evaluate your current marketing life by it. Here's [...]
Sometimes markets change and leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. And that’s what happened when I talked to Surf Control. Surf Control is [...]
GeoSafari explores a new market and captures big sales with this wildly successful magalog! The Marketing Challenge: Ever since its introduction in late 1989, Educational Insights’ internationally acclaimed GeoSafari electronic learning system has been a continual star performer in the [...]
