Direct mail in an online world is a fundamental part of a multichannel campaign. One of the new direct mail formats we created is called a “newsalog". We created a multichannel marketing campaign for our client Wasatch Investment Newsletter, where [...]
There are 7 marketing strategies that can help you dominate your market. It’s easier to move from “winning” to “dominating” your market in a booming economy. But, past recessions and periods of slow growth or stagflation have proven to the [...]
A publisher was excited about a new product he was writing about for his investment subscribers and wanted to know if my team and I could help get his target audience investors interested. When I found out it was regarding [...]
"Newsalog" Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]
