This election, I’m “geofencing” a difficult-to-reach target audience for many candidates, giving them a better chance of winning. Geofencing allows me to identify any location (like Whole Foods) and identify anyone at the store, and obtain their mobile ID. I [...]
Marketers are seeing inventory shrink and prices rise as political spending spikes. Many marketers are switching to direct mail, reducing or stopping digital spending and electronic spending. According to AdImpact, the Trump campaign is running $12.2 million worth of ads [...]
Ad growth for 2024 is strong The U.S. advertising industry grew 5% in 2023 to $360 billion and increased another 4.2% (excluding political advertising) so far in 2024. Including political advertising, ad revenue is forecast to grow 8.1% in 2024. [...]
Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. The election is November 5th. There will be two big impacts on marketers. Political messages will overwhelm the marketing channels. [...]
The projection for political spending for the 2024 election cycle has risen from $10.2 billion to a record $10.7 billion. Year-to-date political ad spending in the 2024 election cycle is currently outpacing the 2020 election cycle at $3.05 billion compared [...]
