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The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy

CEOs and Marketing Directors face the challenges of an uncertain economy. For example, the tariffs, rising costs caused by inflation and a recession. Prospects and clients are potentially cutting back on purchasing. Navigating this requires making the right decisions. Companies [...]

By |2025-05-01T12:15:13-06:00April 30, 2025|Recession/Inflation, ROI, Successful Marketing Campaigns|

6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail] 

Marketing in an age of skepticism is always difficult.  Your prospects automatically perceive that you’re selling them something… and they are skeptical.   When that happens, they will not even want to discover what you have to offer.  They will not [...]

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