Direct Response TV – 30, 60, and 120-second commercials – generates good ROI and builds sales and client bases. And infomercials still work well. But direct-response TV is seeing a shrinking audience. 55% of U.S. consumers use a Smart TV [...]
Revenue for Netflix’s ad-supported service is expected to reach $950 million this year. Netflix is projected to average $70.44 in ad revenue per viewer for those who watch it once a month on any device. It’s estimated that Netflix has [...]
With rising prices/costs and consumers cutting back, there has been a shakeup in streaming services… including navigating higher price points. For example: Paramount, Disney, and Comcast (etc!) had over $5 billion in losses in 2023 according to The Financial Times. [...]
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as [...]
It’s a bold e-commerce breakthrough-- Walmart is trying something new. Knowing how well Hallmark TV/Cable has done with its shows… and knowing how well infomercials produce sales… Walmart is merging the ideas. Having created over 300 TV commercials, 400 videos, [...]
Finding TV streaming subscriber data can be difficult. But now you can target TV audiences and viewership categories based on streaming subscriptions by combining streaming services e-commerce data with real transactional, demographic, and lifestyle information to paint a more complete [...]
Early in 2024, Amazon’s Prime Video will introduce advertisements on its platform. This change requires subscribers to pay an additional $3 per month if they wish to continue enjoying an ad-free viewing experience. Before this subscriber pricing development, Amazon Prime [...]
YouTube’s ad revenue is expected to grow 4% in 2023, double that of the previous year. YouTube ads currently reach 2.07 billion adults globally, almost two times that of TikTok and Instagram. More than 1 billion hours of videos are [...]
Ad-supported streaming services are changing for the better of advertising. Who are the ad-supported subscribers? The majority of consumers who sign up for an ad-supported streaming plan are first-time subscribers, rather than pre-existing users downgrading their plans. Only 15% of [...]
Advertising 2023 Trends for Streaming Services
