“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats, including magalogs, catalogs, bookalogs (see video brief [...]
Can you double your results in this recession? Yes! During a recession, it is imperative that you continue to market. Although you must maintain an acceptable cost per lead and cost per sale, this is not the time to react [...]
Adjust your copy to your prospect's/client's reality during the pandemic. Here are 14 key copy points to consider: Address your target boldly. Don't ignore your target market's fears, hurts, and distress. Use preemptive copy. Thompson Creek Windows' "Buying a New Window [...]
Now is the perfect time to become even more effective in your marketing and advertising. Now is the perfect time to get on top so that, as the economy turns back around, you’re ready to take advantage of the new [...]
These are the top articles of 2019 you had to read. These are the ones that were the most controversial. They got the most comments or forwards. They are 2019 all-stars. You don’t want to miss this! 10. Death of [...]
