Reactivating Past Leads and Clients
I just got out of a meeting with a marketer who has a large database of former customers and former prospects. Over the years, many of these names that are over a year old have not been marketed to. This [...]
The Best Times to Post?
Do you know when the best times to post on social media and other platforms are? Take a look at the following to make sure you are maximizing response (and profits): Post on Facebook, Twitter and Instagram at 5 pm [...]
$7 Trillion Lost From Shopping Cart Abandonment [video]
Last year, merchants lost an estimated $7 million from shopping cart abandonment. 73% of shoppers will close their transactions without actually buying the item or items in their carts. That’s because the shopping cart process is often overcomplicated and requires [...]
Marketing to Seniors: 45 Special Advertising Insights [Updated]
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to seniors, too many marketers underperform because they violate some key direct response rules and [...]
Common Costly Copy Blunder – How Your Headlines Can Make Your Campaign Successful – Or Not
Headlines can break or make an ad (online or print), direct mail or email campaign, or your landing page/website. I was quoted in an issue of “Target Marketing” in a great article. Here is part of the article that can [...]