You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The [...]
Are you on top of all the new marketing strategies and techniques? If you want to: Dramatically boost your sales and profits See your client/customer base soar Then watch my webinar on November 4th at 10:00 am PST. For DMU [...]
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each one had different teaser copy on the outside. Both had the line “For Salon Owners Only.” And to show there was [...]
Price testing is one of the most crucial tests to perform when analyzing your response rate. Price too high and it will scare your customers away; price too low and you don’t make a profit. Often it can be [...]
My client 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide, a skeptical audience. The goal was to generate leads for their in-bound telemarketing services. Your envelope is a [...]
