Deciding how many navigation options to have is a tricky balance between making your site user-friendly and driving your prospect to your sale. A navigation bar can give your users the choices they want and need. Or it could distract them [...]
In both consumer and business-to-business mailings, it’s tempting to plan a postcard campaign. After all, a postcard has a much lower cost. Test: Cell phone service provider NEXTEL sent out an offer for a pre-approved service plan that came with [...]
You’ve got a great product or service at a great price. Half of your creative team wants to place the price prominently on your webpage and the other wants to bury it further in the page. Decisions, decisions. The [...]
Are you on top of all the new marketing strategies and techniques? If you want to: Dramatically boost your sales and profits See your client/customer base soar Then watch my webinar on November 4th at 10:00 am PST. For DMU [...]
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each one had different teaser copy on the outside. Both had the line “For Salon Owners Only.” And to show there was [...]
