Key Takeaways: Even in an economic downturn, a well-designed lead-generation campaign can deliver strong response rates.  Differentiation (clear USP), campaign disruption, a compelling offer, a strong landing page, engaging video, and direct-response copy form a powerful 6-step framework.  [...]
Key Takeaways: The top blunders in direct mail are weak offers, bad lists, and non-response copy. Direct response art, order forms, and USPs are just as critical. Dedicated landing pages amplify ROI and boost conversions. Multi-channel campaigns with direct mail [...]
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when [...]
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have [...]
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. With direct response copy, always begin with your strongest selling point. Many times, when I read direct response [...]
