Direct mail is a powerful tool to generate leads, sales and profits with todays Advanced Data Modeling (ADM) and integrated multi-channel marketing, it’s a key to unlay new sales and marketing. But direct mail has a variety of formats. Some [...]
The bookalog is the ultimate sales piece in disguise. It looks and feels like a book…but it’s actually a credibility-boosting direct mail and digital miracle that can skyrocket your response. In this age of skepticism, it is more critical than ever [...]
To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … [...]
Consumer markets and B2B marketers use a little-known direct response tactic called a bookalog. This tool creates sales. It creates leads. It's been used many times as a control by marketers. A bookalog establishes you as the #1 authority in [...]
