Direct Response Copy in Your Marketing is Critically Important-  Anything Else Will Depress Response

I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys is the powerful use of direct response copy. Good direct response copy is easy to recognize. Not because it wins … Read More

Multi-Channel Integrated Breakthrough Results: 10 Secrets to winning the “Best Investment Online” Campaign Award of the Year

Hundreds of companies are involved in investment marketing, but not all companies know how to reach a targeted audience of investors with a marketing campaign that gets results. With over 30 years of marketing to investors, I know what gets … Read More

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