The difference between a winning political candidate and a losing political candidate… is usually the strategy of the marketing that mobilizes an organized Get-Out-The-Vote (GOTV) campaign. The election of 2024 isn’t about policy, impressions, clicks, publicity, personality, billboards, or signs… [...]
How do you get new prospects and customers when companies and people are pulling back on spending in a recession — when businesses are laying people off or stopping their hiring process when the economy is uncertain? Many CEOs, vice [...]
Most companies overlook the importance of building a database for marketing. Instead of building a valuable database of prospects, leads and customers – their most likely buyers – they market to a general audience, hoping they might purchase their product. [...]
Over the years, we innovated the magalog which has been a powerful tool to generate leads and create sales (you can see our video briefing on magalogs here). [huge_it_videogallery id="22"] A magalog works for Business to Business and consumer marketers. [...]
