Why Do Newsalogs Do So Well? [Video]

  In an age in which newspapers are dying, newsalogs are producing powerful responses.   What is a newsalog?   It looks and feels like an old-fashioned newspaper…   But it’s really a direct mail sales piece.   We use newsalogs for a variety of...

Direct Response Copy in Your Marketing is Critically Important-  Anything Else Will Depress Response

I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys is the powerful use of direct response copy. Good direct response copy is easy to recognize. Not because it wins an ADDY®...