#1 Common and Costly Direct Mail Blunder
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. For both consumer and B2B marketers, it provides a low cost per lead or sale … and delivers an [...]
Why You Should Test: 4 Surprising Test Results to Help You Market Better
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. 75% of the success or failure of your digital ads, direct mail piece, landing page, video script is the headline. Use your headline and illustration to [...]
Copy Corner: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service [...]
Death of Direct Mail?
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response for Savvy Marketers: Teaser Copy
Often, outside envelope teaser copy will grab your audience more powerfully than a personalized envelope will. That is why you see so many savvy marketers using teaser copy for their direct marketing campaigns. Upper management in your company may dislike [...]