An effective, response-boosting headline is critical to any marketing campaign. You might write a lengthy landing page … or a 20-page magalog … but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss [...]
Looking for a checklist to ensure your copy is its level best? Try looking to the 5 U’s. These are 5 key elements your copy must have to get the job done. 1. Unusual approach. Your prospects are looking at [...]
Longer headlines get more response than shorter headlines. The more words and more characters done right means more clickthroughs for your online ads. This direct response rate has just been verified by a recent study of short vs. long headlines. [...]
Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to its 500,000 subscribers: Headline #1: Hurricane Impact on Oil Markets Headline #2: How Natural Disasters Impact Oil Future’s Prices [...]
A powerful headline can grab your audience and prompt your prospects to click, read, share … and respond as a lead or sale. In fact, a headline is 75% of the success or failure of your campaign. What online headlines [...]
