One of the most powerful and disruptive forces in marketing today is utilizing a multi-channel and integrated marketing campaign. Let’s take a new product launch that demanded a 16-step process to achieve its breakthrough success. You can watch my video [...]
SAP BusinessObjects is a business intelligence software provider that recently tested buttons on its landing page. One version used a typical blue text link for its add-to-cart option. A second version used a big orange button. When the test results [...]
How do you cut through the clutter to get out your message? That’s the problem faced by Colorado River Adventures, a members-only vacation destination designed for RV enthusiasts. Located in the Southwest United States, it boasts 7 resort destinations. The [...]
To win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. With a bookalog, you become the authority: the one who wrote the book! You … your product … and your company … [...]
What is the prospect’s most common questions? Objections? Deal killers? Make a list. Then write a persuasive paragraph or two addressing it and overcome the “deal killers.” Keep that list. You’ll want to use it over and over. For example, [...]
