“Magalogs” are an infomercial in print. Few marketers use magalogs. But they should, because they produce such a powerful response. In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are other formats, including magalogs, catalogs, bookalogs (see video brief [...]
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the magalog is what helped Health Alert gain massive success and grow into a multimillion dollar corporation. In one test, we [...]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In [...]
Generating leads or sales often needs thinking outside of the box … like testing a magalog. At first glance, you think you’re looking at a special interest magazine chock-full of important, timely information. The plush cover promises fascinating articles and [...]
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail. But we [...]
