Testing Corner: Price v. Revenue Test

posted in: Test Results | 0

A web-based information publisher tested its price points with very interesting results. For unlimited access to its website, the publisher’s control was $69.95. Several different fees were suggested and then equally rotated among site visitors. Here are the results. Price … Read More

Testing Corner: Mail/Email Power

posted in: Blog, Test Results | 0

I love the new integrated marketing strategies: Send a direct mail piece to your targeted audience. Send multiple emails (pre, delivery, and post) to the names you’re mailing to. Send banner ads to the same target audience you are marketing … Read More

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