#1 Common and Costly Direct Mail Blunder
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. For both consumer and B2B marketers, it provides a low cost per lead or sale … and delivers an [...]
5 Keys to Lifting Response and Boosting Profits with Multichannel, Integrated Marketing [Bespoke’s Award-Winning B2C Campaign]
Let me help you lift your response by seeing what I did for an award-winning campaign for Bespoke. Bespoke is a CBD oil company that aims to reach the consumer market with their incredible, natural painkilling solution. When they approached [...]
Crowdfunding Campaign Supercharges Response With Powerful Offer
Let me tell you about a powerful marketing secret that can drastically boost your response— it’s your offer. In a marketing campaign to generate investors for a new start-up company, I first created powerful copy and graphics in a magalog [...]
Copy Tip: The Most Powerful Word You Can Use in Your Sales Copy (and it’s not “Free” or “You”)
If you want to sell more of your products or services, start using the word “because” in your sales copy – it's the most powerful word you can use. It has surprising selling power when used to tell your prospects [...]
Testing Corner: The Power of Current Events
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? #1 – There are some really bad candidates for President. #2 – Time [...]