The copy that you create for direct mail, digital ads, emails or any other marketing materials should have one common goal: To show your prospect how your product or service will improve his or her life…and to make it so [...]
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened...then your direct mail piece or traditional direct mail sales letter never gets read...and never makes a sale. It's critical to create "envelope [...]
About 103.4 million people watched Super Bowl 52….significantly fewer than last year’s 111.3 million viewers. The drop in viewership may have been a result of political reasons (2017’s controversy over taking a knee). The Super Bowl is still the most [...]
Christmas season saw a huge boost in sales in 2017—up nearly 15% from the previous year. Some of the major trends included: mobile shopping and shopping on "Cyber Monday" - which brought in higher sales than Black Friday this year. [...]
If you send emails to advertise your product or service, it’s critical that you know these four powerful email marketing statistics. They will help you develop and hone your email marketing strategy—and stay keyed into what’s working…and what’s not. Here [...]
