Attention-getting 3-D mailer receives 48.9% response CDMG developed a 3-D package that effectively met 3 main objectives—grabbing attention, overcoming objections and generating interest. This helped attract more than enough attendees to make the conference successful. Marketing Challenge South [...]
Marketing can be hard. Especially if it's business-to-business marketing, asking people for money and time commitment. That's what faces conference and seminar marketers all the time. That's why when moneylaundering.com asked us to help them promote their conference, it required [...]
The dirty little secret of TheStreet.com... TheStreet.com Needed A Product Relaunch: So CDMG took an existing product to a higher level of profitability and growth. TheStreet.com is an investment website. TheStreet.com saw existing ad revenue drop when the market [...]
I often find that just one small word change to your copy has the potential to make a big difference in response. Here is a test for an online publisher: two almost-identical sentences located near the order button (continue reading) [...]
Many direct marketers depress results by not creating powerful online or hard-copy Positive Acceptance Statements on their order forms or shopping cart. Get your prospects to say YES! A Positive Acceptance Statement on your order form could prevent [...]
