Pre-rolls are one of the key tools I use to increase response for marketers. It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video [...]
I recently spoke to about 100 industry leaders on AI. New podcasts are coming out quickly, some good, some okay, and many bad. Now, GoDaddy has a new product. Domain registry service GoDaddy uses AI so small businesses can easily [...]
“Direct mail in an online world is powerful because it works.” But some techniques increase response or lower it; I focus on the traditional letter mailer in this video. In this video, I discuss the techniques separating winners from losers: [...]
Interested in multichannel marketing or in adding direct mail to your marketing mix? A multichannel, integrated campaign might seem complex, but it’s actually very simple. That’s why I wrote the book, The New Multichannel Integrated Marketing – 29 Trends for Creating [...]
Videos need to be part of every marketing campaign if you're going to maximize results. I’ve successfully created over 700 videos and tested them multiple times. Usually, we put videos on landing pages, Facebook, VSLs, video logs, email campaigns, and [...]
