How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and has a fantastic new product, GilCor®. Because [...]
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one tactic… that one strategy shift … that will supercharge their [...]
Here are 6 short, but powerful things you should know: My Client Skechers: $9.5 Billion Buyout! The family behind my old client, Skechers, will get over $1 billion from selling the footwear brand. 3G Capital will spend nearly $9.5 billion [...]
E-commerce sales for 2025 will hit a historic high. But higher media costs, growing platforms restrictions reducing strategies and targeting options, and increased competition has reduced e-commerce ROI on many platforms. 2025 success in e-commerce requires some very specific tools [...]
Tarriffs… higher prices… bad weather…? These are challenging times. That’s why as a marketer you need to use these 11 direct response copy rules that will help you overcome any external (or internal) clutter and confusion your prospect faces… and [...]
