Copy Tip: The Deadly?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning [...]
Testing Corner: “Teases” That Make a Difference
Good tease copy always generate response Be creative in your copy… The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your [...]
Leads and Conversion: Persuading the Wealthy to Do Something They Weren’t Expecting [Morningstar Resort]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both [...]
2 Things You Should Know about Social Media to Unlock Explosive Growth
Social Media Dominates TV: The #1 Channel Driving Purchases Today That’s right, social media is the new king of influence! Did you know that social media has officially overtaken TV as the top way people make purchasing decisions? Social media [...]
“Common Costly Copy Blunder’s” – How Your Headlines Can Make Your Campaign Successful – Or Not
Headlines can break or make an ad (online, video, or print). This hold true for prerolls, digital ads, direct mail, email campaign, or your landing page/website. I was quoted in an issue of an industry magazine on the rules for [...]