Using Preemptive Copy to Ease Their Worries In A Product Introduction, Competitive Market, or Stagflation/Inflation Economy
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. We call this, “Preemptive Copy”: In a time of high prices and business/economic uncertainty, your prospect or customer may cut back on a new purchase. This is especially the case if they are unfamiliar [...]
Does Your 2024 Marketing Plan Support Your Business Goals and the New Marketing Conditions?
You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your target audience… How have they changed, and what is their perception? Your marketing budgets… Does it match today’s new market conditions for 2024? Your advertising messages… Have they been updated? [...]
![How A Multichannel Marketing Campaign Helped A Company Generate a 9.57 to 1 ROI [5 Steps To Success And Campaign Results]](https://cdmginc.com/wp-content/uploads/2024/02/How-A-Multichannel-Marketing-Campaign-Helped-A-Company-Generate-a-9.57-to-1-ROI-5-Steps-To-Success-And-Campaign-Results-669x272.jpg)
How A Multichannel Marketing Campaign Helped A Company Generate a 9.57 to 1 ROI [5 Steps To Success And Campaign Results]
Achieving a 9.57 to 1 ROI. That’s what happened to one marketer using multichannel e-commerce marketing strategies and tactics. Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an [...]
Super Bowl LVIII Ads: Will They Promote a Good ROI or Any ROI?
CBS has sold out of all its Super Bowl advertising inventory by November 2023. A 30-second ad was going for between $6.5 million and $7 million, the same as 2023. The Super Bowl is at Allegiant Stadium in Las Vegas. The 2023 Super Bowl, broadcast by Fox, attracted a record-breaking [...]
YouTube and Google: What is now happening?
The revenue for Alphabet has now been publicly made, which shows a reversal from a downward trend to an upward trend in its revenue. Alphabets overall ad revenue for the period hit $65.5 billion, an 11% digital ads increase. Google’s YouTube grew ad revenue 15.5% year-over-year in Q4 to $9.2 [...]
Using Preemptive Copy to Ease Their Worries In A Product Introduction, Competitive Market, or Stagflation/Inflation Economy
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. We call this, “Preemptive [...]
Does Your 2024 Marketing Plan Support Your Business Goals and the New Marketing Conditions?
You should be checking the following to make sure your business and marketing goals are fully aligned for 2024: Your [...]
How A Multichannel Marketing Campaign Helped A Company Generate a 9.57 to 1 ROI [5 Steps To Success And Campaign Results]
Achieving a 9.57 to 1 ROI. That’s what happened to one marketer using multichannel e-commerce marketing strategies and tactics. Multichannel [...]
Super Bowl LVIII Ads: Will They Promote a Good ROI or Any ROI?
CBS has sold out of all its Super Bowl advertising inventory by November 2023. A 30-second ad was going for [...]
YouTube and Google: What is now happening?
The revenue for Alphabet has now been publicly made, which shows a reversal from a downward trend to an upward [...]