11 Secrets Every Marketer Should Know About CTV and First-Party Data
Key Takeaways: CTV is now direct response TV — measurable and accountable. Use postal + email data to target exact households. Blend direct buys with programmatic for reach and control. Integrate CTV with direct mail, email and digital for a multichannel / omnichannel halo effect. Track cost per lead, cost [...]
The Greatest Loss of Online Sales – And How To Recover It
Key Takeaways: Shopping cart abandonment is the biggest loss point in online sales. The average cart abandonment rate is ~70%, and even higher on mobile. Main causes include surprise fees, slow checkout, and forced account creation. Recovery methods include multi-step emails, SMS/push reminders, and real-time nudges. Fixing abandonment issues can [...]
Forbes: Richest Americans
Forbes released its annual Forbes 400 list ranking the 400 richest Americans. Below are the top 15. Elon Musk remained #1. In fact he became the first person on the list to surpass $400 billion. That puts him $152 billion ahead of second-place Larry Ellison of Oracle. 14 newcomers made [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Google’s Next Big Move? Google’s AI mode will soon be the default search experience Google is quickly losing the search audience… and the AI search race. So Google watchers expect it to happen soon. Two Major Marketing Changes for ChatGPT [...]
How to Grow Your Business – Taking it to the Next Level in 2025-2026
Key Takeaways: Advanced direct response marketing is the key to boosting leads and sales. Many businesses miss growth opportunities by not following proven direct response strategies. Strong copy, effective design, and expert implementation are essential for direct response success. Creative Direct Marketing Group offers integrated multichannel campaigns tailored for both [...]
11 Secrets Every Marketer Should Know About CTV and First-Party Data
Key Takeaways: CTV is now direct response TV — measurable and accountable. Use postal + email data to target exact [...]
The Greatest Loss of Online Sales – And How To Recover It
Key Takeaways: Shopping cart abandonment is the biggest loss point in online sales. The average cart abandonment rate is ~70%, [...]
Forbes: Richest Americans
Forbes released its annual Forbes 400 list ranking the 400 richest Americans. Below are the top 15. Elon Musk remained [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Google’s Next Big Move? Google’s AI mode will soon be [...]
How to Grow Your Business – Taking it to the Next Level in 2025-2026
Key Takeaways: Advanced direct response marketing is the key to boosting leads and sales. Many businesses miss growth opportunities by [...]