Generating Leads on a Tight Budget – How One Software Company Saw Sales Shoot Sky High [4 Powerful Strategies]
Key Takeaways: • Tight budgets don’t kill lead generation. Bad strategy does. • When target audiences are small, impact matters more than volume. • Videologs, three-dimensional mail, and magalogs can outperform digital-only tactics. • Dividing audiences into small, issue-driven verticals increases response. • Integrated multichannel campaigns consistently beat single-channel efforts. [...]
Little-Known Secrets to Successfully Launching a New Product: Our 7-Point Checklist
Key Takeaways: • Launching a new product is risky—but it doesn’t have to be reckless. • The biggest launch failures come from ignoring direct response fundamentals. • “Scientific” or “accountable” marketing minimizes cost and maximizes control. • Integrated, multichannel strategies outperform single-channel launches. • The same principles work in good [...]
The Marketing Test That Shocked Everyone Including the Awards Judges [Guess the 60% Response Increase]
Key Takeaways: Never trust your gut — trust your tests. What “experts” love isn’t always what your market responds to. How the judges gave the marketing award to… the loser. A powerful reminder that industry praise and real-world results rarely match. The market — not committees, awards, or opinions — [...]
Direct Response Copy Tip of the Week
Key Takeaways: Specificity outperforms generalities in every major test — across digital, print, landing pages, and video. • Real numbers crush vague claims. Use exact percentages, dollars, dates, hours, comparisons. • Details build trust, and trust is the most important component of high-response copy. • Examples, proof, demonstrations, and research [...]
How Geofencing Is Changing the Way Companies Target Hard-to-Reach Prospects
Key Takeaways: • Time-based geofencing lets you capture mobile IDs from any past timeframe — 2 weeks, 2 months, even 1 year ago. • You can identify exact audiences based on where they physically were, such as Whole Foods, churches, conferences, concerts, or special events. • Marketers can then use [...]
Generating Leads on a Tight Budget – How One Software Company Saw Sales Shoot Sky High [4 Powerful Strategies]
Key Takeaways: • Tight budgets don’t kill lead generation. Bad strategy does. • When target audiences are small, impact matters [...]
Little-Known Secrets to Successfully Launching a New Product: Our 7-Point Checklist
Key Takeaways: • Launching a new product is risky—but it doesn’t have to be reckless. • The biggest launch failures [...]
The Marketing Test That Shocked Everyone Including the Awards Judges [Guess the 60% Response Increase]
Key Takeaways: Never trust your gut — trust your tests. What “experts” love isn’t always what your market responds to. [...]
Direct Response Copy Tip of the Week
Key Takeaways: Specificity outperforms generalities in every major test — across digital, print, landing pages, and video. • Real numbers [...]
How Geofencing Is Changing the Way Companies Target Hard-to-Reach Prospects
Key Takeaways: • Time-based geofencing lets you capture mobile IDs from any past timeframe — 2 weeks, 2 months, even [...]