The Little-Known Direct Mail Secret that Boosts Response by 25-50%
Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, compel opens and increase response.. Why it matters: Properly tested teaser copy has increased response rates by 25–50% across B2C and B2B campaigns. How it works: It sets the stage, [...]
The Magalog: An Infomercial in Print That Transforms Response Rates
Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep outperforming every other form of direct mail… and better ROI than digital and email. Using a multichannel/omnichannel approach with digital, email and video to the same names receiving the magalog [...]
Testing Corner: Surprising Results When Testing Gender Response
Key takeaways: Men and women often respond very differently to the same marketing campaign. Gender testing can lift response rates and uncover hidden opportunities. Sometimes the “wrong” data (like a women’s list tested to men) turns into a goldmine. Creative format, spokesperson gender, and copy tone all influence male vs. [...]
Copy Tip: Social Engineering
Key Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: align with existing beliefs. How empathy unlocks your prospects’ fears, values, and hopes. The secret my agency uses to connect with investors and decision-makers. 1. The formula for moving from [...]
How to Outsell Competitors in the Comparison Age: Two Things Every Marketer Must Do (AEO and More)
Key Takeaways: Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in a powerful, visual way. AI has changed the game. AEO (Answer Engine Optimization) is replacing SEO. AI platforms give only 2–4 options. If you’re not on the list, you don’t [...]
The Little-Known Direct Mail Secret that Boosts Response by 25-50%
Key Takeaways: Direct Mail: Teaser copy = persuasive words on the outside of a direct mail envelope that spark curiosity, [...]
The Magalog: An Infomercial in Print That Transforms Response Rates
Key Takeaways: A magalog looks like a magazine but sells like your best salesperson. Over 100 million mailed—and they keep [...]
Testing Corner: Surprising Results When Testing Gender Response
Key takeaways: Men and women often respond very differently to the same marketing campaign. Gender testing can lift response rates [...]
Copy Tip: Social Engineering
Key Takeaways: Why trying to change a prospect’s attitude is a deadly copywriting mistake. The smarter, proven way to persuade: [...]
How to Outsell Competitors in the Comparison Age: Two Things Every Marketer Must Do (AEO and More)
Key Takeaways: Buyers compare everything. If you’re invisible—or fail to persuade—you lose. Comparison charts persuade. They highlight your USP in [...]