Copy Tip: The 5 “U’s”
The 5 “U’s” are simple codes for creating copy that is compelling, interesting and effective. Consider what your 5 “U’s” will be before you write your copy. The 5 “U’s” are: #1 Unusual Approach: Every day, your prospects see dozens, if not hundreds of messages in their postal mail, email, [...]
Two Proven Multichannel Strategies to Generate Leads in a Recession or Tight Budget
What do you do when your budget is tight, but you want some leads? That’s the challenge we found in the last recession for SurfControl. SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their premier [...]
How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The Direct Response Landing Page The foundation of the campaign was [...]
Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [Video]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing message is, you’ve lost the sale. Did you know that 40% or more of online shoppers leave items in [...]
The Top 10 Radio Stations Format Trends and D to C Response Formats
Radio is a powerful direct response media, and it keeps changing as formats change. Here are two things marketers should know about the new trends and the best-direct response formats. Format Trends Country music stations are keeping its lead with 12.4% of all U.S. stations. The Second highest is News/Talk [...]
Copy Tip: The 5 “U’s”
The 5 “U’s” are simple codes for creating copy that is compelling, interesting and effective. Consider what your 5 “U’s” [...]
Two Proven Multichannel Strategies to Generate Leads in a Recession or Tight Budget
What do you do when your budget is tight, but you want some leads? That’s the challenge we found in [...]
How A Multichannel Marketing Campaign Helped A Company Dramatically Expand And Grow [5 Steps To Success And Campaign Results]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than [...]
Don’t Make This Mistake With The Single Most Critical Component of Your Campaign [Video]
The single most critical component of your campaign is your shopping cart. If you make it too difficult for your [...]
The Top 10 Radio Stations Format Trends and D to C Response Formats
Radio is a powerful direct response media, and it keeps changing as formats change. Here are two things marketers should [...]