Direct Mail Secret to Boosting Response… or Heresy? [VIDEO]
Key Takeaways: Back-of-envelope copy can boost response rates by up to 15%. Though unconventional this tactic stimulates curiosity and encourages many executives to open the envelope. It’s a profitable direct marketing tool that adds an extra opportunity to persuade before the envelope is even opened. One of the little-known [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
Key Takeaways: Desktop shoppers spend more Bigger purchases happen on desktop Mobile dominates browsing and quick buys: Purchase behavior varies by category A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce [...]
Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.) Take a look at the following [...]
Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel confident that the copy is speaking to them with conviction. [...]
The $32 Million Fix: How To Turn Around a Costly Marketing Blunder
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a pile of cash on his marketing launch. And he couldn’t figure out why. I took a look and this is what I found… The product was great. The offer was [...]
Direct Mail Secret to Boosting Response… or Heresy? [VIDEO]
Key Takeaways: Back-of-envelope copy can boost response rates by up to 15%. Though unconventional this tactic stimulates curiosity and encourages [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
Key Takeaways: Desktop shoppers spend more Bigger purchases happen on desktop Mobile dominates browsing and quick buys: Purchase behavior varies [...]
Testing Corner: Which Headline Increased Response by 61%?
This week let’s do this backward. I will tell you the results of a Magalog cover test, and then you [...]
Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as [...]
The $32 Million Fix: How To Turn Around a Costly Marketing Blunder
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a [...]