Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps to success. During a recession, response rates generally go down for most products and services. That was the case in the last five recessions as people cut back dramatically on [...]
Testing Corner: The Power of a Direct Mail Generated Name in an Online World
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail-generated names. In this A/B test, direct mail responsive names produced a 66% higher response than online-generated names. Our data team can take [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he or she doesn’t act positively to your Call To Action (CTA) then the only thing you’ve succeeded in doing is keeping your name alive as a reminder. Most companies can’t… [...]
Marketing Turnaround: Supercharging Your Leads and Sales
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need to change up your marketing with something new and different. You need a marketing turnaround. And that’s what happened when I talked to Surf Control. Surf Control is a global [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, but his fan email list was almost 2 years old. 4-Part Strategy: [...]
Skyrocketing Response: 6 Powerful Steps for a Resort Lead Generation Campaign During Economic Uncertainty
Even in a recession, response rates can skyrocket. That is what happened for a resort that used 6 powerful steps [...]
Testing Corner: The Power of a Direct Mail Generated Name in an Online World
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for [...]
Copy Tip: Zero In on Your Reader’s Desired Action
Your objective is to make the prospect say, “Yes, I’ll buy!” or “Yes, I want to learn more.” If he [...]
Marketing Turnaround: Supercharging Your Leads and Sales
When your market changes or competition increases, leads and sales stall. The growth just isn’t there. That’s when you need [...]
Multichannel Marketing: 4-Part Strategy for Reactivating Old Leads and Generating New Leads and Buyers
Did you know that you can triple your sales with a powerful direct-response strategy? Let me explain… Coffey Anderson is [...]