Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based on my success with The Weather Channel. The cable television [...]
Pinterest Search Challenges Google Search
More than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks to AI searches. But under the radar, there is another channel creating Google defection. According to a new Adobe survey, Pinterest search is a real Google competitor. With a visual-first [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Google’s 4 New Tools Google Ads launched four new tools to improve first-party data. The new tools include: Google tag gateway for advertiser New diagnostics for data quality On-device conversion measurement using event data Integrated conversion measurement. Zuckerberg: Meta May [...]
The Offer: Little Known Secret For Supercharging Your Response [Plus 7 Steps For A Crowdfunding Campaign To Raise Capital]
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The offer isn’t what you get. It’s what the prospect gets. [...]
Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new [...]
Pinterest Search Challenges Google Search
More than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks [...]
6 Short Little-Known Things Every President & Marketer Should Know
Here are 6 short, but powerful things you should know: Google’s 4 New Tools Google Ads launched four new tools [...]
The Offer: Little Known Secret For Supercharging Your Response [Plus 7 Steps For A Crowdfunding Campaign To Raise Capital]
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make [...]