Testing Corner: Which Magalog Headline Worked the Best?
An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or a 20-page magalog… but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on gaining a new lead… and potential new profits. [...]
Copy Tip: Don’t Wait to Make Your Point
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars with it. With direct response copy, always begin with your strongest selling point. Many times, when I read direct response copy written by a newbie, I notice they start out [...]
Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in the last two years. One of the big differences is their marketing. Many of the subscription services are known as “box subscriptions.” These services are booming because they offer customers [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new company or launch a new product, I’ve identified 7 keys to a successful product launch. Here’s a 7-point checklist based on my success with The Weather Channel. The cable television [...]
Pinterest Search Challenges Google Search
More than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks to AI searches. But under the radar, there is another channel creating Google defection. According to a new Adobe survey, Pinterest search is a real Google competitor. With a visual-first [...]
Testing Corner: Which Magalog Headline Worked the Best?
An effective response-boosting headline is critical to any marketing campaign. You might write a landing page, a native ad… or [...]
Copy Tip: Don’t Wait to Make Your Point
I’m about to give you a copy tip so effective, I’ve helped clients make many hundreds of thousands of dollars [...]
Subscription Marketing & Advertising: The #1 Secret to Successfully Launch and Market Your Box – 11 Powerful Superchargers to Dominate Your Market
Subscription services are continuing to launch and grow. Despite some failures, many services have grown from 50% to 200% in [...]
New Product Launch: 7 Powerful Keys to Succeed [My Weather Channel Checklist]
New product launches are never easy. They need to be done right. Having helped over 500 companies launch a new [...]
Pinterest Search Challenges Google Search
More than 1/3 of consumers have ditched Google Search for Pinterest Search. Google is seeing large declines in users thanks [...]