Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel confident that the copy is speaking to them with conviction. [...]
The $32 Million Fix: How To Turn Around a Costly Marketing Blunder
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a pile of cash on his marketing launch. And he couldn’t figure out why. I took a look and this is what I found… The product was great. The offer was [...]
17 Retargeting Strategies to Supercharge Your Sales and Leads (Digital, Direct Mail, Text, and Email Retargeting & AEO That Works)
FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout process abandon their cart. That’s a sales disaster—unless you retarget them. Retargeting is one of the most powerful tools in marketing today. It lets you “follow” prospects, customers, and even [...]
Why AEO Is the Future of Your Marketing — and What You Must Do Now Before It’s Too Late
Warning: If your product isn’t optimized for ChatGPT, XAI and Gemini… You’re about to get left behind. Marketing has changed. Not gradually. Radically. Right now, millions of your prospects and customers are no longer typing into Google. They’re asking questions directly to AI tools like: XAI ChatGPT Google Gemini Microsoft [...]
Test Recommendation: Turn Off Audience Network Placements on Meta
For many marketers Meta is one platform that response - and ROI - is going down. Here is a Meta change - and a marketing strategy you should test. Meta is now placing ads on third-party apps like Nextdoor. Why? Because of Meta’s Audience Network, which allows partner apps to [...]
Direct Response Copy Tip of the Week: Creating Authoritative Copy
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as [...]
The $32 Million Fix: How To Turn Around a Costly Marketing Blunder
It was a painful call. A start-up business owner called me — frustrated, defeated, and scared. He’d just wasted a [...]
17 Retargeting Strategies to Supercharge Your Sales and Leads (Digital, Direct Mail, Text, and Email Retargeting & AEO That Works)
FACT: Up to 95% of your website visitors leave without taking action. And 69% of those who start the checkout [...]
Why AEO Is the Future of Your Marketing — and What You Must Do Now Before It’s Too Late
Warning: If your product isn’t optimized for ChatGPT, XAI and Gemini… You’re about to get left behind. Marketing has changed. [...]
Test Recommendation: Turn Off Audience Network Placements on Meta
For many marketers Meta is one platform that response - and ROI - is going down. Here is a Meta [...]