Death of Direct Mail?
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful lead or sales tool for marketing to both consumers and [...]
Launching a New Product In Economic Uncertainty: Surprising Keys to a Super Multimillion Dollar Success Story
Health Alert is an alternative health company with a story that shows the American dream come true – from "rags to riches," a true multimillion dollar success story. But when I first talked to the founder, Dr. Bruce West, it was only a dream. So, how did Dr. West turn [...]
Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, “cute” introduction without telling the reader the point. You may tease a reader on the outer envelope or headline of your landing [...]
Testing Corner: The Power of a Direct Mail Generated Name
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names for a direct mail campaign. Instead, use direct mail generated names. In this A/B test, direct mail generated names produced a 66% higher response than online names. Need help in [...]
Marketing to Seniors to Raise Capital and Sell Products
Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to reach them. In fact, seniors spend close to 50% of all purchasing dollars, and yet less than 5% of advertising is geared towards them. They [...]
Death of Direct Mail?
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents [...]
Launching a New Product In Economic Uncertainty: Surprising Keys to a Super Multimillion Dollar Success Story
Health Alert is an alternative health company with a story that shows the American dream come true – from "rags [...]
Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters [...]
Testing Corner: The Power of a Direct Mail Generated Name
We recently did a test for a client that verifies what direct mailers already know: Don’t use online generated names [...]
Marketing to Seniors to Raise Capital and Sell Products
Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – [...]