One Thing I Forgot to Tell You About: Videologs
I’ve gotten calls about our new breakthrough, the videolog. It’s a video placed in a direct mail format, and let me tell you… It’s powerful. You open the mail piece and watch the video begin to play surrounded by persuasive copy and art. But the videolog is not intended for [...]
6 Steps to Maximize Renewals and Conversions—Why This Campaign Won an Industry “Gold Standard”
If you can boost your renewals or conversion rates by 10% … 20% … or even 30%, it will translate into a powerful increase in profits. I have created over 100 renewal and conversion series. These are critical to your success. Let me tell you about one company that won [...]
Email Reminder! Use Alt Tags
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material – such as email. If the original image can't be displayed in your email, your recipients will see your [...]
Copy Corner: The Compelling Power of the Origin Story
One of the most powerful and compelling ways to: Create believability and credibility Define your unique selling proposition (USP) Gain confidence and trust Overcome skepticism Bridge the gap between interest/action and leads/sales Encourage interest and relationship …is to tell a story – your company’s story – in a compelling way. [...]
Subscription Marketing: Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers, who must reach a very specific audience with their offer and know how to get prospects to say YES to an expensive yearlong subscription. Direct mail [...]
One Thing I Forgot to Tell You About: Videologs
I’ve gotten calls about our new breakthrough, the videolog. It’s a video placed in a direct mail format, and let [...]
6 Steps to Maximize Renewals and Conversions—Why This Campaign Won an Industry “Gold Standard”
If you can boost your renewals or conversion rates by 10% … 20% … or even 30%, it will translate [...]
Email Reminder! Use Alt Tags
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word [...]
Copy Corner: The Compelling Power of the Origin Story
One of the most powerful and compelling ways to: Create believability and credibility Define your unique selling proposition (USP) Gain [...]
Subscription Marketing: Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients [...]