Web Strategy: 7 Keys to Greater Landing Page Response [video]
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, they’re gone. Whether you spend thousands of dollars for a [...]
5 Things You Should Know About Hulu’s New “Pause” Ads
Hulu is now testing a revolutionary new type of ad. It plays during a TV show or movie…but it’s not a commercial. It’s much subtler. These ads could succeed in getting great response….or they could fail. Only time and testing will prove how well they work. Here are 5 things [...]
Copywriting: The Power of Believing (Video)
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you need to believe in what you are selling! Watch this video, and learn why the power of believing in your product or service matters. Do you want to ensure that [...]
Death of Direct Mail?
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful lead or sales tool for marketing to both consumers and [...]
Launching a New Product In Economic Uncertainty: Surprising Keys to a Super Multimillion Dollar Success Story
Health Alert is an alternative health company with a story that shows the American dream come true – from "rags to riches," a true multimillion dollar success story. But when I first talked to the founder, Dr. Bruce West, it was only a dream. So, how did Dr. West turn [...]
Web Strategy: 7 Keys to Greater Landing Page Response [video]
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or [...]
5 Things You Should Know About Hulu’s New “Pause” Ads
Hulu is now testing a revolutionary new type of ad. It plays during a TV show or movie…but it’s not [...]
Copywriting: The Power of Believing (Video)
Struggling to bring in prospects? Having a hard time bringing in new leads? Whatever you are writing or promoting, you [...]
Death of Direct Mail?
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents [...]
Launching a New Product In Economic Uncertainty: Surprising Keys to a Super Multimillion Dollar Success Story
Health Alert is an alternative health company with a story that shows the American dream come true – from "rags [...]