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Blog2025-03-18T13:51:10-06:00
3004, 2019

New Launch: More than ½ Million New Customers—Turning a Start-up into a Multi-Million Dollar Company

By |April 30, 2019|Advertising & Marketing, Digital Marketing, Integrated Marketing, Successful Marketing Campaigns, Uncategorized|

Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble was that George could not seem to break into the [...]

3004, 2019

Direct Response Copy Tip: Use Hot Words to Lift Response

By |April 30, 2019|Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns|

When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the copy must continue [...]

3004, 2019

Testing Corner: Subject Lines for Your “Follow Up” Email

By |April 30, 2019|Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns|

When you "follow up" with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. In every campaign I create, I follow up direct mail with an integrated email series – a targeted email series that reminds recipients of what they discovered in their mailboxes. For these [...]

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