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Blog2025-03-18T13:51:10-06:00
2901, 2019

The 10 Most-Viewed Ads on YouTube for 2018: What Worked and What Didn’t (video)

By |January 29, 2019|Advertising & Marketing, Digital Marketing, New Strategies and Tactics|

Every day, 5 billion videos are watched on YouTube. And many of those videos are ads or commercials that sell a product or service. That represents 5 billion opportunities to sell – but are companies and brands really maximizing these opportunities? Video is powerful. For every campaign I run, I [...]

2901, 2019

Critical Marketing and Advertising Resolutions for 2019

By |January 29, 2019|Advertising & Marketing, Integrated Marketing, New Strategies and Tactics|

It’s a new year - time for new marketing and advertising resolutions. It’s the ideal time to review your current marketing and advertising approach – and eliminate or change anything that doesn’t work. It’s also the ideal time to commit yourself to implementing new strategies and tactics to improve your [...]

2301, 2019

Post Office Bankruptcy Ahead: Postage Increase, Historic Loss and 12 Facts You Should Know

By |January 23, 2019|Advertising & Marketing, Latest Direct Mail|

The United States Postal Service is appallingly dysfunctional. It wastes your tax dollars with inefficient business practices and wasteful spending… It’s headed towards a $70 billion taxpayer bailout… And, typical of any bureaucracy, it’s resistant to any sort of change or positive progress… Now, the USPS has increased postage rates [...]

2301, 2019

Testing Corner: Long, Copy-Heavy Emails Win Over HTML Emails

By |January 23, 2019|Digital Marketing, Direct Response Copy Tips, New Strategies and Tactics|

Short, HTML-designed emails might look nice...but do they get a response? Many companies are afraid to write longer emails...thinking they won't get a response. It may seem counterintuitive, but long, copy-heavy emails will usually get better results than short, beautifully designed emails. Here is an example of a typical email [...]

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