How to Create a Winning Landing Page [Video]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many distractions depress response. What you need is to create a winning landing page! Landing pages have: Strong direct response copy Winning testimonials Videos that grab your prospects and get their [...]
Discover 28 Time-Tested, Proven Secrets to Reaching Your Perfect Prospect, Getting a Response and Reaching Your Business Goals – and Get 20% Off My New Book
The fusion of digital marketing and direct mail has made it possible to target your prospects – and get a response – like never before. For the first time, you can identify and reach your “perfect prospects” who are most likely to become responsive, long-term customers with Advanced Transactional Data [...]
Testing Corner: These Magalogs Went Head-to-Head – Which Cover Got the Better Response?
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the magalog is what helped Health Alert gain massive success and grow into a multimillion dollar corporation. In one test, we tested three covers: Magalog A The cover said “Toxic Time [...]
Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like this: Every year, thousands of Americans sink deeper into credit [...]
My New Book: Multichannel, Integrated Marketing: 28 New Insider Secrets for Scientifically Proven Explosive Response, Market Domination and Supercharging Profits
You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in generating leads and sales – your current marketing approach could probably be doing much better. But with all the options out there, it’s difficult to know where to begin. Should [...]
How to Create a Winning Landing Page [Video]
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation and too many [...]
Discover 28 Time-Tested, Proven Secrets to Reaching Your Perfect Prospect, Getting a Response and Reaching Your Business Goals – and Get 20% Off My New Book
The fusion of digital marketing and direct mail has made it possible to target your prospects – and get a [...]
Testing Corner: These Magalogs Went Head-to-Head – Which Cover Got the Better Response?
I have created and tested magalogs for Health Alert – an alternative health newsletter – for years. In fact, the [...]
Direct Response Copy Tip of the Week: Skip the Warm-Ups
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a [...]
My New Book: Multichannel, Integrated Marketing: 28 New Insider Secrets for Scientifically Proven Explosive Response, Market Domination and Supercharging Profits
You’re losing time, money and opportunity if your marketing and advertising are underperforming. And with all the brand-new advances in [...]