In Light of the Coronavirus Hysteria, Remember This Copy Tip: Information, Not Hype, Can Lead to a Better Response
Relevant online and offline direct response copy is always more effective. Here are several things to think about when writing your copy: Your prospects aren’t looking for hype … they are looking for answers to the problems that keep them up at night. What are their biggest frustrations, headaches, [...]
How to Penetrate a Saturated Market for 10-to-1 Returns On Investment
No one has even woken up in the morning and thought, “today I need to subscribe to another investment newsletter.” But many have laid awake at night worrying about their investments … Are they missing opportunities? Are they taking too much risk? Could they retire on schedule? Could they survive [...]
Tornado & Coronavirus Survival Guide: 8 Steps to Prepare for the Next Disaster
Disaster only ever happens to someone else … At least, that’s what we tell ourselves subconsciously … because if we let the fear of disaster dominate our thoughts, we’d be unable to function productively, if at all. So, from time to time, when a disaster happens to someone else, we [...]
Testing Corner: Do Questions Work?
Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is crucial to improving your response. One concept is that using a question in the headline is dangerous. Unless your audience can only answer “yes,” (or at least in your favor) [...]
Copy Corner : The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we aren’t toddlers, doing everything our urges tell us. But, people buy for primarily emotional reasons. They [...]
In Light of the Coronavirus Hysteria, Remember This Copy Tip: Information, Not Hype, Can Lead to a Better Response
Relevant online and offline direct response copy is always more effective. Here are several things to think about when writing [...]
How to Penetrate a Saturated Market for 10-to-1 Returns On Investment
No one has even woken up in the morning and thought, “today I need to subscribe to another investment newsletter.” [...]
Tornado & Coronavirus Survival Guide: 8 Steps to Prepare for the Next Disaster
Disaster only ever happens to someone else … At least, that’s what we tell ourselves subconsciously … because if we [...]
Testing Corner: Do Questions Work?
Often, what you think will generate a higher response, is not always the case. That’s why testing copy concepts is [...]
Copy Corner : The Power of Emotional Triggers
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we [...]