Marketing to Seniors: 45 Special Advertising Insights [Updated]
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to seniors, too many marketers underperform because they violate some key direct response rules and use image advertising. I’ve tested over 20,000 variables in marketing [...]
Raising Capital Using Your Own Database: A Powerful Equity Crowdfunding Tool You Can’t Afford to Miss
For the first time in 80 years, you have the freedom to raise capital directly from private investors. This transformative shift – enacted under the JOBS Act – has made it possible for you to dramatically expand your business and see your profits skyrocket with an equity crowdfunding campaign. In [...]
Common Costly Copy Blunder – How Your Headlines Can Make Your Campaign Successful – Or Not
Headlines can break or make an ad (online or print), direct mail or email campaign, or your landing page/website. I was quoted in an issue of “Target Marketing” in a great article. Here is part of the article that can give valuable direction and wisdom: Headlines Rules Broken “Avoid the [...]
Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as teaser copy, price, offer or format), you can see what makes a difference, and what does not. This information will [...]
How One Subscriber Membership Base Grew By 30% In Just 6 Months
Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? With multichannel, integrated marketing. This powerful approach to marketing a product or service means that your prospects see your offer across multiple channels, in multiple mediums. So, they might see [...]
Marketing to Seniors: 45 Special Advertising Insights [Updated]
The mature or senior market, which I define as people over the age of 50, is an enormous group with [...]
Raising Capital Using Your Own Database: A Powerful Equity Crowdfunding Tool You Can’t Afford to Miss
For the first time in 80 years, you have the freedom to raise capital directly from private investors. This transformative [...]
Common Costly Copy Blunder – How Your Headlines Can Make Your Campaign Successful – Or Not
Headlines can break or make an ad (online or print), direct mail or email campaign, or your landing page/website. I [...]
Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information [...]
How One Subscriber Membership Base Grew By 30% In Just 6 Months
Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? [...]