Subscription Marketing: Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers, who must reach a very specific audience with their offer and know how to get prospects to say YES to an expensive yearlong subscription. Direct mail [...]
Direct Response Radio: Overlooked Opportunity
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at parents, and secondarily at children ages 3-11. Lacking in name [...]
Testing Corner: Headline Brain Teaser
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (see video brief here). [...]
Raising Capital with Crowdfunding: How to Advertise and Market Directly to Investors [Free Report]
A powerful stranglehold on the American economy – restricting growth and killing funding for dreams, ideas and businesses – has been lifted for the first time in 80 years. Now, you can market investment opportunities in your business or venture directly to investors without going public. The JOBS Act has [...]
“Hard-to-Reach” Prospects: How to Double Your Response Even From the Most Skeptical Audiences in the World [Award-Winner, Plus a Video]
How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, [...]
Subscription Marketing: Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients [...]
Direct Response Radio: Overlooked Opportunity
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help [...]
Testing Corner: Headline Brain Teaser
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a [...]
Raising Capital with Crowdfunding: How to Advertise and Market Directly to Investors [Free Report]
A powerful stranglehold on the American economy – restricting growth and killing funding for dreams, ideas and businesses – has [...]
“Hard-to-Reach” Prospects: How to Double Your Response Even From the Most Skeptical Audiences in the World [Award-Winner, Plus a Video]
How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example my team and [...]