What makes the difference between success or failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? Quite simply, it’s the factor that sets your product apart from all the similar products [...]

One of the most powerful new breakthroughs in marketing and advertising is geofencing. This is different from geotargeting. Geofencing is a powerful way to target a specific audience’s mobile IDs like never before. And in the tests that we have been doing, the results have been incredibly successful. Geofencing can [...]

4,000 to 10,000. That's how many ads the average American is exposed to daily (according to marketing experts.) Prospects may be a year older ... they may be a little wiser ... but they are definitely more jaded toward advertising and marketing efforts. The time we have to grab their [...]