Make Infomercials Work For You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over ten years, I have created over 300 TV commercials and videos, including 13 infomercials. [...]
Direct Mail: SurfControl – Two Proven Strategies to Generate Leads [video]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, I showed them how they could get the same or [...]
5 Powerful Keys to Supercharging Response from Investors
Targeting is critical to any marketing campaign. You always need to know who your audience is ... and what they will respond to. If you market a product or service to investors – or you are raising capital with an equity crowdfunding campaign – you need to know how to [...]
The 10 Most-Viewed Ads on YouTube for 2018: What Worked and What Didn’t (video)
Every day, 5 billion videos are watched on YouTube. And many of those videos are ads or commercials that sell a product or service. That represents 5 billion opportunities to sell – but are companies and brands really maximizing these opportunities? Video is powerful. For every campaign I run, I [...]
Critical Marketing and Advertising Resolutions for 2019
It’s a new year - time for new marketing and advertising resolutions. It’s the ideal time to review your current marketing and advertising approach – and eliminate or change anything that doesn’t work. It’s also the ideal time to commit yourself to implementing new strategies and tactics to improve your [...]
Make Infomercials Work For You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]
Direct Mail: SurfControl – Two Proven Strategies to Generate Leads [video]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales [...]
5 Powerful Keys to Supercharging Response from Investors
Targeting is critical to any marketing campaign. You always need to know who your audience is ... and what they [...]
The 10 Most-Viewed Ads on YouTube for 2018: What Worked and What Didn’t (video)
Every day, 5 billion videos are watched on YouTube. And many of those videos are ads or commercials that sell [...]
Critical Marketing and Advertising Resolutions for 2019
It’s a new year - time for new marketing and advertising resolutions. It’s the ideal time to review your current [...]