Testing Corner: How a Change in Subject Line Can Nearly Quadruple Your Response
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I recently did a campaign for a newsletter called Strategic Investing. I sent the same email to [...]
Case Study: How Geosafari Boosted Sales & Reached a New Market with a Magalog
Marketing to parents and grandparents must cut through the media clutter. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the educational toy industry. Educators buy it for their classrooms, parents and grandparents buy it for the simple reason [...]
Top 10 Super Bowl Ads Every Marketer Should Know [video]
This year’s Super Bowl game itself was a let-down. But how did the ads do? Just like last year, most TV commercials just didn’t make the cut as effective advertisements. Instead of selling, they focused on entertainment. As a marketer, your job is to sell. Entertainment doesn’t sell. In fact, [...]
Copy Tip: Put Your Customers’ Names in Print!
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you aren’t currently using personalization in your direct mail and email campaigns you may want to think about trying it in 2019. While response rates don’t always go up, they usually [...]
Make Infomercials Work For You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over ten years, I have created over 300 TV commercials and videos, including 13 infomercials. [...]
Testing Corner: How a Change in Subject Line Can Nearly Quadruple Your Response
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are [...]
Case Study: How Geosafari Boosted Sales & Reached a New Market with a Magalog
Marketing to parents and grandparents must cut through the media clutter. Ever since its introduction in late 1989, Educational Insights’ [...]
Top 10 Super Bowl Ads Every Marketer Should Know [video]
This year’s Super Bowl game itself was a let-down. But how did the ads do? Just like last year, most [...]
Copy Tip: Put Your Customers’ Names in Print!
People love seeing their own name, and when you incorporate it in your copy, response rates go up. If you [...]
Make Infomercials Work For You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them [...]