Copy Tip: Build SPECIFICS into your headlines and subheads
Use the right words to say exactly what you mean - for greater response! Mark Twain once said, “The difference between the right word and almost the right word is really a large matter - it’s the difference between lightning and a lightning bug.” It’s imperative your copy uses the [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three price points for one of its publications. Three of the prices were within 5 cents of each other. The biggest range in price was 50 cents. But the results were [...]
Little-Known Copy Formula to Boost Your Response [video]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients...making sure they followed...and did not violate....specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that compels your prospects to action. More than any other writing style, [...]
Post Office Latest: President Trump Withdraws U.S. From Destructive, Anti-American Postal Rate Agreement
The post office is $50 billion in debt with a looming taxpayer bailout ahead...failing U.S. businesses with skyrocketing postage rates…and being run into the ground because it’s a government-run monopoly without competition or accountability (see this article). A little-reported step in the right direction has just been made. Now, President [...]
Video Sales and Leads from Your Landing Page: 7 Little-Known Ways to Increase Response and Profits
I’ve created over 400 videos and TV commercials, including 13 infomercials. Video is an incredible response-booster. You should always use video on your landing page, to captivate the attention of your prospects, increase your credibility and make a powerful impression. However, you must know key strategies and tactics to creating [...]
Copy Tip: Build SPECIFICS into your headlines and subheads
Use the right words to say exactly what you mean - for greater response! Mark Twain once said, “The difference [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three [...]
Little-Known Copy Formula to Boost Your Response [video]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients...making sure they followed...and [...]
Post Office Latest: President Trump Withdraws U.S. From Destructive, Anti-American Postal Rate Agreement
The post office is $50 billion in debt with a looming taxpayer bailout ahead...failing U.S. businesses with skyrocketing postage rates…and [...]
Video Sales and Leads from Your Landing Page: 7 Little-Known Ways to Increase Response and Profits
I’ve created over 400 videos and TV commercials, including 13 infomercials. Video is an incredible response-booster. You should always use [...]