Copy Tip: Your Headline Must Contain a Benefit to Increase Response
The use of benefits should not be reserved just for body copy and bullets. Start your ad, brochure, webpage, email or any other marketing initiative off with a bang … meaning put your biggest benefit right into the headline. After all, your marketing materials aren’t aimed at everybody who sees [...]
Testing Corner: Little-Known Secrets to Increasing Your Response
It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect of the layout, such as the picture, font size, color or placement of graphics, you can gain valuable data as to what produces the highest response...and make changes to increase [...]
Join me at FreedomFest: The Nation’s Largest Conference on Liberty, Economic Freedom and Investment Opportunities
I hope you’ll join me and more than 2000 attendees at the only conference of its kind in the U.S. The top free market conservative and libertarian influencers and insiders in politics, the economy, investment, business, finance, law and the tech industry will be there, including: Steve Forbes of Forbes [...]
6 Costly and Common Direct Mail Blunders [Part 2]
Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct mail. These are the costly mistakes that result in a low response. Knowing these blunders will help you create powerful direct mail pieces with a low cost per lead and [...]
Equity Crowdfunding Book: Pre-Order Your Autographed Copy Today
In my new book 23 Equity Crowdfunding Secrets to Raising Capital I reveal the 23 secrets you absolutely must know for successful JOBS Act marketing. These are the tools and tactics you must know to successfully market your investment opportunity to investors … and get the response and funding you’re [...]
Copy Tip: Your Headline Must Contain a Benefit to Increase Response
The use of benefits should not be reserved just for body copy and bullets. Start your ad, brochure, webpage, email [...]
Testing Corner: Little-Known Secrets to Increasing Your Response
It is truly amazing how a slight difference can have an impact on your response. By testing just one aspect [...]
Join me at FreedomFest: The Nation’s Largest Conference on Liberty, Economic Freedom and Investment Opportunities
I hope you’ll join me and more than 2000 attendees at the only conference of its kind in the U.S. [...]
6 Costly and Common Direct Mail Blunders [Part 2]
Last week, I showed you blunders #1-3 of the 6 most common direct mail blunders that marketers make in direct [...]
Equity Crowdfunding Book: Pre-Order Your Autographed Copy Today
In my new book 23 Equity Crowdfunding Secrets to Raising Capital I reveal the 23 secrets you absolutely must know [...]