The Pre-Roll Commercial : Little-Known Power Marketing Strategy to Supercharge Leads and Generate New Sales
Let me tell you a little-known marketing secret… It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome commercial before the video that you see on YouTube and other videos that you may be watching. This is called a pre-roll [...]
Reactivating Past Leads and Clients
I just got out of a meeting with a marketer who has a large database of former customers and former prospects. Over the years, many of these names that are over a year old have not been marketed to. This marketer had simply given up on these older customers and [...]
The Best Times to Post?
Do you know when the best times to post on social media and other platforms are? Take a look at the following to make sure you are maximizing response (and profits): Post on Facebook, Twitter and Instagram at 5 pm (Eastern Time) on Thursday or Friday. Post on LinkedIn at [...]
$7 Trillion Lost From Shopping Cart Abandonment [video]
Last year, merchants lost an estimated $7 million from shopping cart abandonment. 73% of shoppers will close their transactions without actually buying the item or items in their carts. That’s because the shopping cart process is often overcomplicated and requires too many steps. And, many sites aren’t mobile optimized…making the [...]
Marketing to Seniors: 45 Special Advertising Insights [Updated]
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to seniors, too many marketers underperform because they violate some key direct response rules and use image advertising. I’ve tested over 20,000 variables in marketing [...]
The Pre-Roll Commercial : Little-Known Power Marketing Strategy to Supercharge Leads and Generate New Sales
Let me tell you a little-known marketing secret… It’s one of the most powerful ways to be able to generate [...]
Reactivating Past Leads and Clients
I just got out of a meeting with a marketer who has a large database of former customers and former [...]
The Best Times to Post?
Do you know when the best times to post on social media and other platforms are? Take a look at [...]
$7 Trillion Lost From Shopping Cart Abandonment [video]
Last year, merchants lost an estimated $7 million from shopping cart abandonment. 73% of shoppers will close their transactions without [...]
Marketing to Seniors: 45 Special Advertising Insights [Updated]
The mature or senior market, which I define as people over the age of 50, is an enormous group with [...]