Last Chance to Meet at the DMA
Last chance to meet me at the DMA New Orleans. I'll be leaving the DMA Conference soon...on to Charlottesville, Virginia, then Washington D.C. Call Marcel if you'd like to meet at 310-212-5727 or email her at [email protected].
18 Catalog Rules to Supercharged, Profitable Marketing
Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer catalog sectors are creating soaring profits for catalog marketing. If you sell multiple products, catalogs are an unbeatable way to increase profitability. One reason is because they act as a [...]
Web Strategy: 7 Keys to Greater Response [video]
What makes a landing page that creates response and profits? They opened your mail (email or print) or clicked your Facebook ad, and now…instead of being intrigued…they’re bored stiff or confused—or just annoyed. And then they’re gone. Whether you spend thousands of dollars for a remarkable direct mail package or [...]
Copy Tip: Using Superlatives Wisely
Superlatives can be counterproductive to your direct marketing campaign. For example, when creating copy for the outside of an envelope, don’t say, “Our product is the best in the industry.” Raving about your product with an ‘est’ word without backing it up with facts will damage your response, and you [...]
Testing Corner: Death of Direct Mail Challenge
I thought I’d share one of the tests we just did for ourselves to generate more leads. I’d usually present a marketing test from a client. But I felt this was a great test so that you can see powerful results that work for us as well as our [...]
Last Chance to Meet at the DMA
Last chance to meet me at the DMA New Orleans. I'll be leaving the DMA Conference soon...on to Charlottesville, Virginia, [...]
18 Catalog Rules to Supercharged, Profitable Marketing
Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer [...]
Web Strategy: 7 Keys to Greater Response [video]
What makes a landing page that creates response and profits? They opened your mail (email or print) or clicked your [...]
Copy Tip: Using Superlatives Wisely
Superlatives can be counterproductive to your direct marketing campaign. For example, when creating copy for the outside of an envelope, [...]
Testing Corner: Death of Direct Mail Challenge
I thought I’d share one of the tests we just did for ourselves to generate more leads. I’d usually [...]