Copy Tip: The 5-Star Plan to Tell Your Story
Stories sell. And a story that sells can help you sell. To tell a successful story we recommend using a 5-star plan when writing your sales letters. The 5-stars are: Story, Feasibility, Urgency, Benefit and Plan. Here is an example: The World Wildlife Fund (WWF) sought donations for a wildlife [...]
Testing Corner: Email Superscript Generates 339% Boost
Sometimes you run a test, and you don’t see a lot of difference. Many times, you can see a clear winner. And on occasion, there’s a grand slam! Case in point: How about a headline that wins by an average of 600%? Intelligent Investor Report tested two different email blasts, [...]
Presidents and Marketing Directors – Hurricane Harvey Tragedy: 7 Things Marketers Need to Know and Do [Video]
Every marketer must be aware that Hurricane Harvey will have a profound and prolonged impact on your current response rates and long-range response rates. Harvey is quickly becoming one of the worst tropical storms to hit the United States, slamming the Gulf Coast with rainfall of biblical proportions. It has [...]
The Rule of Three Gives a Boffo Performance on the Marketing Stage
It’s a little known direct response rule. It’s a powerful rule because: This powerful rule can increase your response. This powerful rule can overcome objections. This powerful rule can supercharge your profits. It’s called The Rule of Three. When writing direct mail, landing pages, scripts or ads, successful marketers and [...]
Amazon Spark: Is This New Marketing Platform for You?
I love new marketing channels and I’m now positioning my clients to try Amazon Spark if Amazon opens up. Spark is a shoppable social network being tested. Amazon has a great database filled with incredible marketing intelligence. So, how can a marketer use it? Spark is a place to discover [...]
Copy Tip: The 5-Star Plan to Tell Your Story
Stories sell. And a story that sells can help you sell. To tell a successful story we recommend using a [...]
Testing Corner: Email Superscript Generates 339% Boost
Sometimes you run a test, and you don’t see a lot of difference. Many times, you can see a clear [...]
Presidents and Marketing Directors – Hurricane Harvey Tragedy: 7 Things Marketers Need to Know and Do [Video]
Every marketer must be aware that Hurricane Harvey will have a profound and prolonged impact on your current response rates [...]
The Rule of Three Gives a Boffo Performance on the Marketing Stage
It’s a little known direct response rule. It’s a powerful rule because: This powerful rule can increase your response. This [...]
Amazon Spark: Is This New Marketing Platform for You?
I love new marketing channels and I’m now positioning my clients to try Amazon Spark if Amazon opens up. Spark [...]