Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now doing for CDMG clients. And it’s powerful. But direct mail [...]
Marketing Secrets for the Super Wealthy: 12 Key Steps for Successful Lead Generation and Conversion to America’s Top Income
Lead generation and conversion of ultra-wealthy prospects--often classified as accredited Investors--is a significantly different process from traditional business-to-business marketing or general consumer lead generation marketing. Why? The accredited investor requires important and unique marketing and advertising tactics. An accredited investor is defined as one of the following: “An individual (or married couple) whose (joint) [...]
Post-it Notes: Lift Your Direct Mail Response by 15%-30%
Back in the 1990's, I experimented with putting yellow post-it notes on the outer envelope of my clients' direct marketing campaigns. In those tests, we saw a 12% to 30% increase in response. The post-it note was effective for both consumer and business-to-business mailings. However, this direct marketing technique was [...]
“Marketing and the 2016 Election: Things to Come”–Please Join Me (Webinar)
Election 2016 was surprising … and shocking. How did Trump win the election? And how do the liberal Democrats plan to win in the 2018 Election? What must conservatives do to win in 2018 … even in liberal states like California? I’d like to invite you to a very special [...]
Consumer Trends: Mobile v. Paper Coupons
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to a total 123 million this year. A modest degree of growth is expected in the next three years after that. Coupons: print v. mobile (Credit: Mobile Marketing Watch) [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with [...]
Marketing Secrets for the Super Wealthy: 12 Key Steps for Successful Lead Generation and Conversion to America’s Top Income
Lead generation and conversion of ultra-wealthy prospects--often classified as accredited Investors--is a significantly different process from traditional business-to-business marketing or general [...]
Post-it Notes: Lift Your Direct Mail Response by 15%-30%
Back in the 1990's, I experimented with putting yellow post-it notes on the outer envelope of my clients' direct marketing [...]
“Marketing and the 2016 Election: Things to Come”–Please Join Me (Webinar)
Election 2016 was surprising … and shocking. How did Trump win the election? And how do the liberal Democrats plan [...]
Consumer Trends: Mobile v. Paper Coupons
Which is better: mobile or paper coupons? The number of U.S. mobile coupons is expected to increase by 10.2% to [...]