Videologs: The Next Breakthrough in Direct Marketing [Video]
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about my magalogs and bookalogs. How about a … videolog? This direct mail piece is the next generation in direct mail, with a video in the mail package for your prospects. [...]
How to Deal with Millennials [Video]
Millennials are a different challenge for the modern-day workforce, whether in corporate America or entry-level work. I love Millennials … but why are so many terrible employees? I want to hire them, but … Here is a unique, helpful perspective Listen to Simon Sinek diagnose the issue with Millennials. He [...]
7 Keys to a Successful New Product Launch [Checklist]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new company or launch a new product, I have identified 7 keys to a successful product launch. Let me give you a 7-point checklist, based on my success with The Weather [...]
Direct Marketing Copy Tip of the Week: The Call to Action
One major problem with most “image” advertising is that when prospects are done looking at it, they are not sure what to do with their new-found knowledge. Why? The copywriter did not tell them what to do. The ads are missing what direct response copywriters define as “the call to [...]
Testing Corner: Email Subject Lines Make or Break Your Campaign
The subject line you put on your emails is one of the two most important aspects of whether your email gets opened or instantly deleted. Over 60% of your prospects are going to use the ‘from’ line to weed out a lot of emails., But the second indicator for prospects [...]
Videologs: The Next Breakthrough in Direct Marketing [Video]
Do you want to take your direct mail and direct marketing campaign to the next level? You have heard about [...]
How to Deal with Millennials [Video]
Millennials are a different challenge for the modern-day workforce, whether in corporate America or entry-level work. I love Millennials … [...]
7 Keys to a Successful New Product Launch [Checklist]
New product launches are never easy. They need to be done right. Having helped over 300 companies launch a new [...]
Direct Marketing Copy Tip of the Week: The Call to Action
One major problem with most “image” advertising is that when prospects are done looking at it, they are not sure [...]
Testing Corner: Email Subject Lines Make or Break Your Campaign
The subject line you put on your emails is one of the two most important aspects of whether your email [...]