Copy Tip: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing, where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling. They don’t know you personally. Generating leads and [...]
Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. Every follow-up or conversion series campaign I create reminds recipients that they are interested in and have responded to our offer. For these “follow-up emails,” I always test different subject lines to [...]
How to Use Testimonials to Dramatically Boost Your Response
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on behalf of your product or service. Your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you add tremendous [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
The “fail-proof” secret to maximize profits is a very important rule… a rule often overlooked. Break the rule, and you get a lower response. Follow the rule, and it will boost your response and profits. It’s a secret to marketing success but largely ignored. The rule? “Make sure your headlines [...]
For The Third Time, Google Has Delayed the Death Of The Cookies: 4 Things You Should Know
Google delayed the death of cookies… again. Here are 4 things you should know: Google plans to proceed with the deprecation of all cookies now in early 2025. Despite the stay of execution, marketers shouldn’t use the delay as a reason to find alternatives to cookies. Marketing built around first-party [...]
Copy Tip: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing, where the reputation or career is on the [...]
Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. Every follow-up [...]
How to Use Testimonials to Dramatically Boost Your Response
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made by a third party on [...]
The “Fail-Proof” Secret to Capturing Your Prospect’s Attention, Increasing Response, and Boosting Your Profits
The “fail-proof” secret to maximize profits is a very important rule… a rule often overlooked. Break the rule, and you [...]
For The Third Time, Google Has Delayed the Death Of The Cookies: 4 Things You Should Know
Google delayed the death of cookies… again. Here are 4 things you should know: Google plans to proceed with the [...]