What’s The Most Important Thing Costco Sells?
What’s the most important thing Costco sells in its stores? Gas? Food? Gold? Hot dogs and pizza? “The most important item we sell is the membership card,” Ron Vachris told Fortune. Why? Because Costco has 130 million members who pay $60 to $120 yearly just for store access. There are [...]
Consumer Trend: Increasingly Moving Away From Traditional TV
Direct Response TV – 30, 60, and 120-second commercials – generates good ROI and builds sales and client bases. And infomercials still work well. But direct-response TV is seeing a shrinking audience. 55% of U.S. consumers use a Smart TV for personal streaming. 24% use mobile devices. 13% for laptops/PCs. [...]
The 3 Hidden Truths of Email Marketing, Why It’s an Important Piece to Every Marketing Strategy
Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. If your prospects get through, their inboxes are filled with unread emails. Marketers still use email – because it works. Here are 3 hidden truths: #1: Email Having the Highest ROI If you [...]
Are you Ready for 2024? [10 New Marketing Trends for 2024]
About a year ago, I gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge your sales. These are the often-little-known strategies and tactics that are working best today… as well as new megatrends. Every reader should watch this 58-minute video, regardless of their product [...]
How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through five recessions/stagflation, the historic Jimmy Carter 14% inflation rate (and Biden’s 20% in four years) … and 20% interest rates… I have some perspective. I even have a strategy of hope [...]
What’s The Most Important Thing Costco Sells?
What’s the most important thing Costco sells in its stores? Gas? Food? Gold? Hot dogs and pizza? “The most important [...]
Consumer Trend: Increasingly Moving Away From Traditional TV
Direct Response TV – 30, 60, and 120-second commercials – generates good ROI and builds sales and client bases. And [...]
The 3 Hidden Truths of Email Marketing, Why It’s an Important Piece to Every Marketing Strategy
Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. If your prospects [...]
Are you Ready for 2024? [10 New Marketing Trends for 2024]
About a year ago, I gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge [...]
How to Market and Advertise in an Economic Recession, Inflation or Stagflation: Strategies for Surviving, Growing, and Dominating Your Market
What should an advertiser or marketer do during a recession… or inflation… or stagflation? Having navigated my clients through five [...]