Understanding Multichannel Marketing: How Your Company Can Do It Right… and Avoid Costly, Time-Wasting Blunder
Entrepreneurs, company presidents, and marketing directors are often confused… even overwhelmed… with choosing the most cost-effective and powerful ways to: Generate leads and convert them into sales Bring in new customers faster and more efficiently Dominate their market with an exciting product or service Successfully launch a new product or [...]
6 Trends For Ad Growth In 2024: 6 Things You Should Know
Ad growth for 2024 is strong The U.S. advertising industry grew 5% in 2023 to $360 billion and increased another 4.2% (excluding political advertising) so far in 2024. Including political advertising, ad revenue is forecast to grow 8.1% in 2024. Digital platforms: The big winners These include search, social, commerce, [...]
Key Copy Essentials to Help You Increase Responses Even in a Recession, Stagflation, or Inflationary Economy
What are your prospect’s greatest fears that could kill or cripple your sales? For many, it’s the economy and its impact on their businesses or family. You should address—not ignore—your target market’s fears and anxieties. These can include: Another Business Downturn Unemployment Stock market Crash and Volatility Fear of Government [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach many prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 TV commercials, and video pre-rolls, including 20 infomercials and VSLs. [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strikeout. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that, they [...]
Understanding Multichannel Marketing: How Your Company Can Do It Right… and Avoid Costly, Time-Wasting Blunder
Entrepreneurs, company presidents, and marketing directors are often confused… even overwhelmed… with choosing the most cost-effective and powerful ways to: [...]
6 Trends For Ad Growth In 2024: 6 Things You Should Know
Ad growth for 2024 is strong The U.S. advertising industry grew 5% in 2023 to $360 billion and increased another [...]
Key Copy Essentials to Help You Increase Responses Even in a Recession, Stagflation, or Inflationary Economy
What are your prospect’s greatest fears that could kill or cripple your sales? For many, it’s the economy and its [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach many prospects, convince them of the value [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference [...]