15 Powerful Retargeting Strategies to Supercharge Your Leads or Sales [Digital and Direct Mail Retargeting]
Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads, prospects, and consumers who have expressed interest in your business by repeatedly engaging with your content across the [...]
Podcast By Topic/Audience Latest. What Typed Of Podcasts Do Americans Listen To?
Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, pop culture and the arts: 9% Self-help and relationships: 8% Sports: 6 History: 4% Money and Finance: 2% Comedy: 2% Religion: 2% Science and technology: 1% Health: 1% Multiple topics: [...]
Web Strategy: 11 Keys to Greater Landing Page Response [VIDEO]
What makes a landing page that creates response and profits? Your leads have opened your direct mail or email or clicked your Facebook or digital ads. They come to your website or landing page, but instead of being intrigued and excited about buying or discovering more about your product or [...]
Copy Tip: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing, where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling. They don’t know you personally. Generating leads and [...]
Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. Every follow-up or conversion series campaign I create reminds recipients that they are interested in and have responded to our offer. For these “follow-up emails,” I always test different subject lines to [...]
15 Powerful Retargeting Strategies to Supercharge Your Leads or Sales [Digital and Direct Mail Retargeting]
Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a [...]
Podcast By Topic/Audience Latest. What Typed Of Podcasts Do Americans Listen To?
Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, [...]
Web Strategy: 11 Keys to Greater Landing Page Response [VIDEO]
What makes a landing page that creates response and profits? Your leads have opened your direct mail or email or [...]
Copy Tip: Preemptive Copy and Risk
Your prospect hates risk. This is especially the case with business-to-business marketing, where the reputation or career is on the [...]
Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!
When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. Every follow-up [...]