Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strikeout. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that, they [...]
Sephora: E-Commerce Subscription Service Will Help in Time of Stagflation — 2 Things You Should Know
E-commerce companies’ use of loyalty programs and subscription services has been growing dramatically, especially Costco. During a recession or demand destruction caused by inflation or stagflation, these types of programs are often the lifeblood of maintaining profitability and, in some cases, company survival. Beauty retailer Sephora is a good example [...]
Copy Tip: Use Hot Words to Lift Direct Response
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the copy must continue [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy and online What is their #1 reason for success? The catalog gives value to the prospect… and company… even in an online world. In fact, one of the fundamental rules [...]
What’s The Most Important Thing Costco Sells?
What’s the most important thing Costco sells in its stores? Gas? Food? Gold? Hot dogs and pizza? “The most important item we sell is the membership card,” Ron Vachris told Fortune. Why? Because Costco has 130 million members who pay $60 to $120 yearly just for store access. There are [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference [...]
Sephora: E-Commerce Subscription Service Will Help in Time of Stagflation — 2 Things You Should Know
E-commerce companies’ use of loyalty programs and subscription services has been growing dramatically, especially Costco. During a recession or demand [...]
Copy Tip: Use Hot Words to Lift Direct Response
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to [...]
Catalog Boom: 8 Little-Known Ways a Catalog Can Create Skyrocketing Sales and Profitability
A catalog can create skyrocketing sales and profitability. And they are experiencing a powerful and little-known boom - both hard-copy [...]
What’s The Most Important Thing Costco Sells?
What’s the most important thing Costco sells in its stores? Gas? Food? Gold? Hot dogs and pizza? “The most important [...]