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Blog2025-03-18T13:51:10-06:00
2706, 2024

15 Powerful Retargeting Strategies to Supercharge Your Leads or Sales [Digital and Direct Mail Retargeting]

By |June 27, 2024|Advertising & Marketing, Banner Ads/Remarketing, Digital Marketing, Direct Mail, Lead Generation, Sales, Successful Marketing Campaigns|

Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads, prospects, and consumers who have expressed interest in your business by repeatedly engaging with your content across the [...]

2706, 2024

Podcast By Topic/Audience Latest. What Typed Of Podcasts Do Americans Listen To?

By |June 27, 2024|Advertising & Marketing, Desktop, Digital Marketing, Infomercials, Marketing Trends, Mobile, Multichannel Marketing, New Strategies and Tactics, Podcast Marketing, Pre-Roll, Sales, Video|

Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, pop culture and the arts: 9% Self-help and relationships: 8% Sports: 6 History: 4% Money and Finance: 2% Comedy: 2% Religion: 2% Science and technology: 1% Health: 1% Multiple topics: [...]

2706, 2024

Web Strategy: 11 Keys to Greater Landing Page Response [VIDEO]

By |June 27, 2024|Advertising & Marketing, Banner Ads/Remarketing, Desktop, Digital Marketing, Geofencing, Google, Mobile, Search, SEO, Website/Landing Page Strategies and Tactics|

What makes a landing page that creates response and profits? Your leads have opened your direct mail or email or clicked your Facebook or digital ads. They come to your website or landing page, but instead of being intrigued and excited about buying or discovering more about your product or [...]

2106, 2024

Copy Tip: Preemptive Copy and Risk

By |June 21, 2024|Advertising & Marketing, Copy Tips, Digital Marketing, Direct Mail, Email Marketing, Pre-Roll, Video, Website/Landing Page Strategies and Tactics|

Your prospect hates risk. This is especially the case with business-to-business marketing, where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service you’re selling. They don’t know you personally. Generating leads and [...]

2106, 2024

Testing Corner: Subject Lines for Your “Follow Up” Multichannel, Integrated Email – Guess the Winner!

By |June 21, 2024|Advertising & Marketing, Copy Tips, Digital Marketing, Email Marketing, Multichannel Marketing, Testing Corner|

When you “follow up” with prospects, always test different assets. Test headlines, graphics, copy, and more. Always test. Every follow-up or conversion series campaign I create reminds recipients that they are interested in and have responded to our offer. For these “follow-up emails,” I always test different subject lines to [...]

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