5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I create, I use a “floater.” A floater looks like a pop-up. Feels like a pop-up. But it’s not. Should you use floaters on your website or landing page? Here is [...]
Thanksgiving Celebrating Freedom Over Socialism
This Thanksgiving, I want to give thanks … to all of my readers, subscribers, and clients, to God for His many blessings … and to the opportunities created by America’s first Thanksgiving—the triumph of freedom over socialism. When you think of this holiday, you might normally think of a big [...]
How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes through those obstacles to land squarely on your prospect’s desk [...]
Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see who signed it, if you have a P.S., they will [...]
5 Star Ratings The Powerful Credibility Builder That Boosts Response Rates with Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… We’ve all rated a product or service this way… And we should apply it to our marketing efforts as well… Because it’s a powerful response booster… I recognized this a [...]
5 Little-Known Secrets for Using “Floaters” to Dramatically Grow Your Prospect Base and Lift Response
“Pop-ups” have a bad name. And a traditional “pop-up” is easily blocked by a pop-up blocker… For every campaign I [...]
Thanksgiving Celebrating Freedom Over Socialism
This Thanksgiving, I want to give thanks … to all of my readers, subscribers, and clients, to God for His [...]
How 3D Marketing Blows Past the Gatekeeper and Skepticism to Supercharge Your Results: 18% Response Rate for This Campaign
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard [...]
Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears [...]
5 Star Ratings The Powerful Credibility Builder That Boosts Response Rates with Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… [...]