Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers and influencers who must reach a very specific targeted audience with their offer and know how to get prospects to say YES to an expensive paid subscription. [...]
Launching a New Product in Economic Uncertainty: Surprising Keys to a Multimillion Dollar Success Story Even in a Recession [Alternative Health Multichannel Example]
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success despite launching in a recession. It’s a story that shows the American dream come true—from “rags to riches” to a true multimillion-dollar success story. The idea and obstacle was to [...]
Influencer Marketing vs. Produced Ads: Two Video Marketing Strategies.
Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel marketing strategy, it can provide a stunning ROI. Traditionally, video marketing primarily consisted of advertisements produced by a direct response agency. Still, recent trends show influencer marketing can produce a [...]
Direct Response Copy Tip: Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct criteria. The end-user thinks in terms of quality, the financial officer in terms of [...]
Testing Corner: Little Known Direct Mail Strategy Produces 88.83% ROI
Testing is normally something that you do when you test variables such as one headline versus another headline. You make sure that you’re testing apples for apples. The following test is not apples for apples but discloses an important direct mail truth. When we do direct mail campaigns for clients, [...]
Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are [...]
Launching a New Product in Economic Uncertainty: Surprising Keys to a Multimillion Dollar Success Story Even in a Recession [Alternative Health Multichannel Example]
What is the secret to turning a dream into a reality? Let me reveal the keys to one exciting success [...]
Influencer Marketing vs. Produced Ads: Two Video Marketing Strategies.
Video marketing is one of the most effective ways for companies to engage with consumers, and, combined with a multi-channel [...]
Direct Response Copy Tip: Writing Killer Business-to-Business Copy
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way [...]
Testing Corner: Little Known Direct Mail Strategy Produces 88.83% ROI
Testing is normally something that you do when you test variables such as one headline versus another headline. You make [...]