Testing Corner: Little Known Direct Mail Strategy Produces 88.83% ROI
Testing is normally something that you do when you test variables such as one headline versus another headline. You make sure that you’re testing apples for apples. The following test is not apples for apples but discloses an important direct mail truth. When we do direct mail campaigns for clients, [...]
The Secret Acronym To Create More Profitable Marketing: V.I.V.A.
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should always be secondary to helping your potential prospects. Your primary focus should be on helping them be smarter, healthier, and happier. Once they feel those things, they’re more likely to [...]
New Trend—Defensive Inflation Marketing (DIM)
(DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? A growing number of companies recognize that we are set to experience increasing inflation worries for 2024 and a long period of stagflation. [...]
Marketing Alert: Shocking Spike in Political Spending
Marketers are seeing inventory shrink and prices rise as political spending spikes. Many marketers are switching to direct mail, reducing or stopping digital spending and electronic spending. According to AdImpact, the Trump campaign is running $12.2 million worth of ads in six swing states through mid-August. Harris bought $50 million [...]
Understanding Multichannel Marketing: How Your Company Can Do It Right… and Avoid Costly, Time-Wasting Blunder
Entrepreneurs, company presidents, and marketing directors are often confused… even overwhelmed… with choosing the most cost-effective and powerful ways to: Generate leads and convert them into sales Bring in new customers faster and more efficiently Dominate their market with an exciting product or service Successfully launch a new product or [...]
Testing Corner: Little Known Direct Mail Strategy Produces 88.83% ROI
Testing is normally something that you do when you test variables such as one headline versus another headline. You make [...]
The Secret Acronym To Create More Profitable Marketing: V.I.V.A.
A marketer’s job is to sell his or her company’s service or product. Or is it? Actually, the sale should [...]
New Trend—Defensive Inflation Marketing (DIM)
(DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. [...]
Marketing Alert: Shocking Spike in Political Spending
Marketers are seeing inventory shrink and prices rise as political spending spikes. Many marketers are switching to direct mail, reducing [...]
Understanding Multichannel Marketing: How Your Company Can Do It Right… and Avoid Costly, Time-Wasting Blunder
Entrepreneurs, company presidents, and marketing directors are often confused… even overwhelmed… with choosing the most cost-effective and powerful ways to: [...]