Testing Corner: Surprising Results for Direct Mail Envelope Tease Copy Test
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct mail piece or traditional direct mail sales letter never gets read…and never makes a sale. It’s critical to create “envelope tease copy” that will get your envelope opened. Here are [...]
Copy Tip: What’s the Big Idea?
The copy that you create for landing pages, videos, direct mail, digital ads, emails or any other marketing materials should have one common goal: to show your prospect how your product or service will improve his or her life…and to make it so irresistible that he or she is launched [...]
How A Multichannel Marketing Campaign Helped A Company Dramatically Expand and Grow [5 Steps To Success And Marketing Profits]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than traditional marketing. Let me give you a 5-step example of an award-winning-multichannel campaign that produced great results. Step #1. The Direct Response Landing Page The foundation of the campaign was [...]
6 Key Strategies For Chevron’s Winning Campaign
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you have thousands of employees, how do you communicate to [...]
How Family Life Conference Shot Attendance Up More Than 800% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. This is done through conferences, seminars, online resources and more. Since 1978, more than 60,000 [...]
Testing Corner: Surprising Results for Direct Mail Envelope Tease Copy Test
The success of your direct mail campaign depends largely on your envelope. If your envelope never gets opened…then your direct [...]
Copy Tip: What’s the Big Idea?
The copy that you create for landing pages, videos, direct mail, digital ads, emails or any other marketing materials should [...]
How A Multichannel Marketing Campaign Helped A Company Dramatically Expand and Grow [5 Steps To Success And Marketing Profits]
Multichannel marketing is a powerful strategy that creates new clients… and profits… and Return On Investment (ROI) far better than [...]
6 Key Strategies For Chevron’s Winning Campaign
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to [...]
How Family Life Conference Shot Attendance Up More Than 800% – 5 Powerful Secrets You Can Use
If your marketing results are flat or declining, here is an important lesson: FamilyLife is a nonprofit Christian organization dedicated [...]