Key Copy Essentials to Help You Increase Responses Even in a Recession, Stagflation, or Inflationary Economy
What are your prospect’s greatest fears that could kill or cripple your sales? For many, it’s the economy and its impact on their businesses or family. You should address—not ignore—your target market’s fears and anxieties. These can include: Another Business Downturn Unemployment Stock market Crash and Volatility Fear of Government [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach many prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have created over 400 TV commercials, and video pre-rolls, including 20 infomercials and VSLs. [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strikeout. Case in point: American Express Publishing tested three price points for one of its publications. The control price was $19.95. Against that, they [...]
Sephora: E-Commerce Subscription Service Will Help in Time of Stagflation — 2 Things You Should Know
E-commerce companies’ use of loyalty programs and subscription services has been growing dramatically, especially Costco. During a recession or demand destruction caused by inflation or stagflation, these types of programs are often the lifeblood of maintaining profitability and, in some cases, company survival. Beauty retailer Sephora is a good example [...]
Copy Tip: Use Hot Words to Lift Direct Response
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the copy must continue [...]
Key Copy Essentials to Help You Increase Responses Even in a Recession, Stagflation, or Inflationary Economy
What are your prospect’s greatest fears that could kill or cripple your sales? For many, it’s the economy and its [...]
Make Infomercials Work for You: 12 Strategies to Use Now
Direct response television is one of the most effective, cost-efficient ways to reach many prospects, convince them of the value [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference [...]
Sephora: E-Commerce Subscription Service Will Help in Time of Stagflation — 2 Things You Should Know
E-commerce companies’ use of loyalty programs and subscription services has been growing dramatically, especially Costco. During a recession or demand [...]
Copy Tip: Use Hot Words to Lift Direct Response
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to [...]