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Blog2025-03-18T13:51:10-06:00
1303, 2025

Unique B to B Marketing Strategy Targets Corporate Decision Makers, Scoring Big Response 

By |March 13, 2025|Business Growth, Magalog, Successful Marketing Campaigns|

Doing something difficult…  Doing something your competitors aren’t doing…  Doing something that shakes up the order…  That’s what Surf Control did with their powerful marketing campaign.  Surf Control is a global provider of corporate security software.  One of their products is SuperScout, an internet filter that competes in a tough [...]

1303, 2025

Is the Infomercial Dead? (Not By a Long Shot) 

By |March 13, 2025|Advertising & Marketing, Digital Marketing, Infomercials|

In a digital age where video dominates marketing, what’s become of infomercials? Is the infomercial dead?  Hardly. In fact, with today’s technology, the opportunity to sell by long-form video has never been better.   I’ve created over 400 TV commercials and videos… including 13 infomercials and 12 VSL’s. Infomercials are powerful [...]

1303, 2025

Senior E-commerce & Multichannel/Omnichannel Marketing: 12 Powerful Rules for Breakthrough Results 

By |March 13, 2025|E-Commerce, Multichannel Marketing, New Strategies and Tactics|

Seniors are one of the most responsive markets.  They not only respond to good offers… they buy.  They are also easy to identify and market with a multichannel/omnichannel campaign.  Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or [...]

603, 2025

Premium Boost Response for Direct Mail, Email, Pre-Rolls, Meta, Native Ads-Really Everything – How Wine of the Month Club and Other Companies Boosted Response Using Premiums 

By |March 6, 2025|Direct Mail, Email Marketing, Facebook/Social Media, Pre-Roll|

Premiums are a secret weapon to supercharging your response.  Whether marketing to business to business or consumers, this critical but often-overlooked tactic will increase your response.  When choosing your premium, keep in mind that test after test has shown that the very best premiums are usually those that are editorial, [...]

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