Direct Mail Breakthrough In An Online World [VIDEO]
“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital or email. That’s largely due to better AI generated TDM – Targeted Data Modeling. And of course, new formats and 86% lift in response with multichannel marketing. But creative must [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires are on Forbes’ Billionaire list. That’s up 247 from the 2024 list. #1 on the list? Elon Musk. Here are the top 10: Rank Name Net Worth Age Country/ Territory [...]
Special Publisher Alert
Recently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock Explosive Growth and Profits with RCS: The Future of Text Marketing.” Click HERE. One of the key benefits I should have stressed, beyond the huge improvement in RCS lead generation [...]
Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information for the future. By testing only one variable (such as headlines, price, offer or format), you can see what makes a difference, and what does not. This information will lead [...]
Copy Tip: Little-Known Copy Formula to Boost Your Response [VIDEO]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and did not violate…. specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that compels your prospects to action. More than any other writing [...]
Direct Mail Breakthrough In An Online World [VIDEO]
“Direct mail in an online world is powerful because it works.” Direct mail most often produces better ROI than digital [...]
4 Short Little-Known Things Every President & Marketer Should Know
Here are 4 short, but powerful things you should know: 1. Forbes’ List of Billionaires: New Trend Record-breaking 3,028 billionaires [...]
Special Publisher Alert
Recently, I was excited to introduce you to RCS texting revolution. You can see the article here. It’s titled “Unlock [...]
Testing Corner: Graphics-Driven vs. Copy-Driven Magalog Cover
Marketers can and should test every individual campaign to see where they can improve customer response and learn important information [...]
Copy Tip: Little-Known Copy Formula to Boost Your Response [VIDEO]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and [...]