Special Note for my DMU Subscribers Who Are Into Politics, Economics and Christianity
If you’re interested in politics, economics, and political theory, I’ve also been writing a separate newsletter for over 20 years. It features commentary grounded in a free-market conservative and Christian worldview. For insights and trends you won’t hear elsewhere, you’re welcome to subscribe at no cost. It's Free – Subscribe [...]
WARNING: 2026 Primary Election Could Crush Your Response Rates and Your ROI — 4 Strategies to Protect Both
Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, approaching $10.8 billion in political spend. Your response rates can collapse in primary heavy markets without a tailored plan. Media costs skyrocket where political ad demand surges. Suppression during key [...]
Marketing Breakthrough: AI Advertising Has Finally Arrived Separating Winners from Losers — 7 Critical Things Presidents and CMOs Must Know Now
Key Takeaways: AI advertising is no longer theoretical. It’s happening. OpenAI has announced plans to introduce advertising inside AI search experiences. This is not another channel. It’s a decision-engine moment. Companies that master AEO + AI ads early will dominate visibility. Brands that wait will be invisible even with great [...]
Testing Corner: Use Specifics in Email Subject Lines for Better Response
Key Takeaways: Specific details in email subject lines significantly improve response rates. Statistics and percentages make claims more believable to prospects. This principle applies to headlines, body copy, and subject lines. A subject line with a concrete gain percentage outperformed a vague urgent message. The specific subject line achieved a [...]
Copy Tip: 3 Powerful Secrets to a Money-Making Headline: Why Most Headlines Fail — and How Smart Marketers Fix Them
Key Takeaways: Headlines are profit levers, not creative flourishes. Direct beats clever in marketing for leads or sales. Longer headlines usually outperform short ones for B2C or B2B. Response numbers dramatically increase credibility and response – it’s 75% of the success or failure of your campaign. A weak headline can [...]
Special Note for my DMU Subscribers Who Are Into Politics, Economics and Christianity
If you’re interested in politics, economics, and political theory, I’ve also been writing a separate newsletter for over 20 years. [...]
WARNING: 2026 Primary Election Could Crush Your Response Rates and Your ROI — 4 Strategies to Protect Both
Key Takeaways: The 2026 midterm and primary cycle is projected to be one of the most expensive advertising cycles ever, [...]
Marketing Breakthrough: AI Advertising Has Finally Arrived Separating Winners from Losers — 7 Critical Things Presidents and CMOs Must Know Now
Key Takeaways: AI advertising is no longer theoretical. It’s happening. OpenAI has announced plans to introduce advertising inside AI search [...]
Testing Corner: Use Specifics in Email Subject Lines for Better Response
Key Takeaways: Specific details in email subject lines significantly improve response rates. Statistics and percentages make claims more believable to [...]
Copy Tip: 3 Powerful Secrets to a Money-Making Headline: Why Most Headlines Fail — and How Smart Marketers Fix Them
Key Takeaways: Headlines are profit levers, not creative flourishes. Direct beats clever in marketing for leads or sales. Longer headlines [...]