10 Features Rewritten as Powerful Customer Benefits: Before-and-After Examples That Can Make Your Copy Sell More [Plus 5 Rules to Follow]
Key Takeaways A feature tells the prospect what a product has, does, or contains. A benefit explains what the feature will do for the customer. Features provide facts. Benefits create desire. The most persuasive copy does not eliminate features; it translates them into meaningful outcomes. Asking “So what?” after every [...]
Marketing to Seniors: 44 Surprising Advertising Insights
-Key Takeaways Don’t treat everyone over 50 as one market. Segment by age, interests, behavior, transactions and media responsiveness. Use direct response, not vague image advertising. Give prospects a specific reason to respond and measure the results. Think multichannel. Direct mail, email, Facebook, YouTube, search, retargeting, television, radio and other [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 1. Instagram: The Importance of Post Captions Instagram is pushing post captions. In a guide on how to write compelling post captions, the platform stressed that the feature plays a key role in providing context, both to human viewers and [...]
ChatGPT Ads Hit a $1 Billion Annual Revenue Pace: 3 Things Every Marketer Should Know Before Competitors Get Ahead
Key Takeaways ChatGPT advertising has reached a significant revenue milestone. An early advertiser’s reported 3x ROAS supports testing. Relevant copy and disciplined measurement should drive your decisions. Your next customer may be asking ChatGPT what to buy. Will your business appear—or will your competitor get that opportunity? Will [...]
The Most Expensive Mistake in Marketing Isn’t Your Media Budget — It’s Your Words — And Why AI and Generative AI Are Costing You Money
Key Takeaways Direct response copy is the engine behind every campaign that produces measurable results. It doesn't matter how sophisticated your targeting is — if the words don't work, nothing else does. Clarity beats cleverness every time. The most common mistake in marketing copy isn't being too simple. It's being [...]
10 Features Rewritten as Powerful Customer Benefits: Before-and-After Examples That Can Make Your Copy Sell More [Plus 5 Rules to Follow]
Key Takeaways A feature tells the prospect what a product has, does, or contains. A benefit explains what the feature [...]
Marketing to Seniors: 44 Surprising Advertising Insights
-Key Takeaways Don’t treat everyone over 50 as one market. Segment by age, interests, behavior, transactions and media responsiveness. Use [...]
5 Short Little-Known Things Every President & Marketer Should Know
Here are 5 short, but powerful things you should know: 1. Instagram: The Importance of Post Captions Instagram is pushing [...]
ChatGPT Ads Hit a $1 Billion Annual Revenue Pace: 3 Things Every Marketer Should Know Before Competitors Get Ahead
Key Takeaways ChatGPT advertising has reached a significant revenue milestone. An early advertiser’s reported 3x ROAS supports testing. Relevant [...]
The Most Expensive Mistake in Marketing Isn’t Your Media Budget — It’s Your Words — And Why AI and Generative AI Are Costing You Money
Key Takeaways Direct response copy is the engine behind every campaign that produces measurable results. It doesn't matter how sophisticated [...]