How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio feature to hear the content whenever it's more convenient. Perfect for multitasking. Listen while commuting, exercising, working, or whenever reading isn't practical. Best browser support is available on Safari and [...]
7 Short Little-Known Things Every President & Marketer Should Know
Here are 7 short, but powerful things you should know: 1. Most Used AI Chatbots Americans report using ChatGPT far more than other chatbots. Here is the % of U.S. adults who say they ever use the following AI chatbots, according to a survey done by Pew Research Center: ChatGPT [...]
Direct-Response Radio Alert: 10 Things Marketers Should Know Including the Dramatic Christian-Radio Expansion Marketers Cannot Afford To Ignore [Top 10 List]
Key Takeaways Religion—Teaching/Variety now includes 2,180 stations—an increase of 71 stations in just 12 months. Contemporary Christian Music is America’s fourth-largest format, with 1,452 stations and a year-over-year gain of 26. Together, the two Christian categories account for 3,632 stations—creating a massive, expanding opportunity for direct-response marketers. Christian radio should [...]
Craig Huey’s 6 Transformational Marketing and Advertising Predictions for 2026–2027 Reshaping Profits and Growth
Key Takeaways The next two years may bring the most significant changes in direct response marketing since the rise of the Internet. Companies that prepare today will gain a meaningful competitive advantage tomorrow. Connected TV (CTV) is rapidly evolving into one of the most profitable customer acquisition channels, combining television’s [...]
Copy Tip: The Little-Known Copy Formula That Can Boost Your Response [VIDEO]
Key Takeaways Copy formulas provide structure and clarity, making your marketing more persuasive and more effective. Direct response copy is written to generate a specific, measurable action rather than simply building awareness. Effective copy speaks directly to one prospect by frequently using words like "you" and "your." Features describe [...]
How You Can Listen to Any DMU Article
Key Takeaways Every Direct Marketing Update (DMU) article can be listened to instead of read. Simply use the built-in audio [...]
7 Short Little-Known Things Every President & Marketer Should Know
Here are 7 short, but powerful things you should know: 1. Most Used AI Chatbots Americans report using ChatGPT far [...]
Direct-Response Radio Alert: 10 Things Marketers Should Know Including the Dramatic Christian-Radio Expansion Marketers Cannot Afford To Ignore [Top 10 List]
Key Takeaways Religion—Teaching/Variety now includes 2,180 stations—an increase of 71 stations in just 12 months. Contemporary Christian Music is America’s [...]
Craig Huey’s 6 Transformational Marketing and Advertising Predictions for 2026–2027 Reshaping Profits and Growth
Key Takeaways The next two years may bring the most significant changes in direct response marketing since the rise of [...]
Copy Tip: The Little-Known Copy Formula That Can Boost Your Response [VIDEO]
Key Takeaways Copy formulas provide structure and clarity, making your marketing more persuasive and more effective. Direct response copy [...]