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Blog2025-03-18T13:51:10-06:00
508, 2025

The Little-Known Envelope Trick That Can Skyrocket Your Direct Mail Response by 25–50%

By |August 5, 2025|Copy Tips, Direct Mail, Marketing Trends, Teaser|

Key Takeaways: Teaser copy can increase direct mail response by 25–50%. It works by creating curiosity and pre-selling the offer. Teaser copy should align with the message inside the envelope. Adding teaser copy to the back of the envelope can boost response by another 5–25%. CDMG has tested over 7,000 [...]

508, 2025

The Guaranteed Way for You to Sell More of Your Product or Service – 6 Rules Every Smart Marketer Must Follow to Increase Sales and Profits

By |August 5, 2025|Product Marketing, ROI, Sales|

Key Takeaways: Features don’t sell — benefits do. Turn product features into emotional, results-focused benefits that speak directly to your audience’s needs. Use the word “you” + an action verb. Example: “Low price” becomes “You save more with our low price.” Match benefits to buyer desires. Understand your customer’s goals [...]

2907, 2025

How You Can Listen to Any DMU Article

By |July 29, 2025|Advertising & Marketing, Technology|

Key Takeaways: You can listen to any Direct Marketing Update (DMU) article instead of reading it. It’s ideal for multitaskers or those who prefer audio content. This feature works seamlessly on Safari and Microsoft Edge browsers.   If you use Safari or Microsoft Edge for your browser, there’s an important [...]

2907, 2025

Direct Mail Secret to Boosting Response… or Heresy? [VIDEO]

By |July 29, 2025|Direct Mail, Direct Response Marketing, Video|

Key Takeaways: Back-of-envelope copy can boost response rates by up to 15%. Though unconventional this tactic stimulates curiosity and encourages many executives to open the envelope. It’s a profitable direct marketing tool that adds an extra opportunity to persuade before the envelope is even opened.   One of the little-known [...]

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