“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response rate. Giltspur is a leading designer of high-end custom trade show exhibits and has a fantastic new product, GilCor®. Because GilCor® is a breakthrough construction material with far-reaching, cost-saving features, [...]
5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits
How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a company with a very specific niche network, a cost-conscious, and [...]
250% Increase in Sales: Turning Your Website into a Sales Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have a confusing checkout process, depressing response… Bottom line: They have [...]
Testing Corner: Can Simple Changes Have a Big Impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely overhaul your control piece to create a valuable test. We ran a simple test on a reference website, where the control page displayed a partial reference entry and ended with [...]
Copy Tip: Pepper Copy with Proven Power Words
Power words alert your prospects and grab their attention. Instead of announcing or describing the product like hot words do, power words are packed with action. Here are 10 power words to use in your next campaign: Own Get Control Take Capture Try Enjoy Seize Grab Have To find out [...]
“Hard-to-Reach” Prospects: How to Generate Over 20% Response Rate Even from the Most Skeptical Audiences [Award-Winner, Video]
How do you successfully market to small, niche, skeptical audiences? Let’s look at one example that generated over 20% response [...]
5 Powerful, Strategic Steps to Dramatically Grow Your Customer Database, and Profits
How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and [...]
250% Increase in Sales: Turning Your Website into a Sales Powerhouse
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They [...]
Testing Corner: Can Simple Changes Have a Big Impact?
Testing is critical, but it can seem overwhelming to many marketers. It is important that you don’t have to completely [...]
Copy Tip: Pepper Copy with Proven Power Words
Power words alert your prospects and grab their attention. Instead of announcing or describing the product like hot words do, [...]