How to Target Streaming Subscribers for E-Commerce
Finding TV streaming subscriber data can be difficult. But now you can target TV audiences and viewership categories based on streaming subscriptions by combining streaming services e-commerce data with real transactional, demographic, and lifestyle information to paint a more complete picture. You can target households based on paid TV services, [...]
ICYMI: It’s Not Too Late to Make Better Christmas/January D2C Sales
In case you missed our articles on maximizing sales this year, check out: 10 Easy Ways to Optimize Your Site for Christmas Sales Special Report: 30 Powerful Marketing Tips for the Christmas Season [VIDEO] The Great January Response Spike Ahead — And What to Do About It Do you have [...]
Special Report: 30 Powerful Marketing Tips for the Christmas Season [VIDEOS]
Christmas… are you going to use the best strategies and tactics possible for Christmas 2023? The December-January season is traditionally the best time of the year to advertise your products, services and drive up ROI. Here are 30 Need-to-Know tips to help you successfully market this Christmas season helping to [...]
Testing Corner: How a Change in Subject Line Can Boost Response by 26%
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I did a campaign for a newsletter called Strategic Investing. I sent the same email to the [...]
Copy Tip: The “FD” Fix to Boost Your Response
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it off. Here are 6 ways you [...]
How to Target Streaming Subscribers for E-Commerce
Finding TV streaming subscriber data can be difficult. But now you can target TV audiences and viewership categories based on [...]
ICYMI: It’s Not Too Late to Make Better Christmas/January D2C Sales
In case you missed our articles on maximizing sales this year, check out: 10 Easy Ways to Optimize Your Site [...]
Special Report: 30 Powerful Marketing Tips for the Christmas Season [VIDEOS]
Christmas… are you going to use the best strategies and tactics possible for Christmas 2023? The December-January season is traditionally [...]
Testing Corner: How a Change in Subject Line Can Boost Response by 26%
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are [...]
Copy Tip: The “FD” Fix to Boost Your Response
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. [...]