Death of Direct Mail?…
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead or sales tool for marketing to both consumers and business-to-business—even [...]
Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not always right, but the marketplace always is. Presidents and marketing/advertising directors can’t afford to make a mistake… losing time or money. For example, you don’t want to waste time or [...]
My Latest Book: The Great Deception
Brace yourself for a groundbreaking and controversial book that transcends my usual deeply serious, thoughtful marketing insights and trends… The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing the American Dream. While my usual articles cover marketing, The Great Deception: 10 Shocking Dangers and the Blueprint for Rescuing [...]
Does your 2024 marketing plan support your business goals and new marketing conditions?
You should be checking the following periodically to make sure your business and marketing goals are fully aligned: Your situation/target audience Your marketing budgets Your advertising messages Your media plan Your product mix Your positioning/branding Your competition The economic recovery can be a great opportunity to redefine, reposition, and reinvent your company. [...]
Lowe’s Integrated Loyalty Program and Marketing Strategy—6 Things You Should Know…
Lowe's has launched an innovative loyalty program designed for Do It Yourself (DIY) customers to help them save on items they need for their homes and earn rewards for what they want next. MyLowe’s Rewards pitches the loyalty program to DIY consumers who are preparing to spruce up their homes [...]
Death of Direct Mail?…
“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents [...]
Grow Your B2C or B2B ROI: Magnify Your Responses by 89% with Integrated Multi-Channel Marketing
Increase your marketing response by 89% or more. How? By using Integrated, Multichannel Marketing. Let me explain. Marketers are not [...]
My Latest Book: The Great Deception
Brace yourself for a groundbreaking and controversial book that transcends my usual deeply serious, thoughtful marketing insights and trends… The [...]
Does your 2024 marketing plan support your business goals and new marketing conditions?
You should be checking the following periodically to make sure your business and marketing goals are fully aligned: Your situation/target [...]
Lowe’s Integrated Loyalty Program and Marketing Strategy—6 Things You Should Know…
Lowe's has launched an innovative loyalty program designed for Do It Yourself (DIY) customers to help them save on items [...]