6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they will not even want to discover what you have to offer. They will not be looking at your landing page, video, email, [...]
Pre-Roll Video: How To Supercharge Your Marketing And Dramatically Boost Your Sales And Leads – (And a Multichannel Secret)
Pre-rolls are one of the key tools I use to increase response for marketers. It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you see on YouTube and other video platforms that [...]
GoDaddy Introduces Generative AI Tool For Small Businesses
I recently spoke to about 100 industry leaders on AI. New podcasts are coming out quickly, some good, some okay, and many bad. Now, GoDaddy has a new product. Domain registry service GoDaddy uses AI so small businesses can easily generate domain names, websites, social campaigns, and more. Here is [...]
Direct Mail Breakthrough In An Online World
“Direct mail in an online world is powerful because it works.” But some techniques increase response or lower it; I focus on the traditional letter mailer in this video. In this video, I discuss the techniques separating winners from losers: A Powerful Tease… Creating Curiosity… The Importance of the Salutation… [...]
Multichannel Marketing: Use This Roadmap to Great 2024 Profits
Interested in multichannel marketing or in adding direct mail to your marketing mix? A multichannel, integrated campaign might seem complex, but it’s actually very simple. That’s why I wrote the book, The New Multichannel Integrated Marketing – 29 Trends for Creating a Multichannel, Integrated Campaign to Boost Your Profits Now, to [...]
6 Little-Known Reasons Value Added Marketing (VAM) Will Boost Your Response Rate [Special Focus on Direct Mail]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that [...]
Pre-Roll Video: How To Supercharge Your Marketing And Dramatically Boost Your Sales And Leads – (And a Multichannel Secret)
Pre-rolls are one of the key tools I use to increase response for marketers. It’s one of the most powerful [...]
GoDaddy Introduces Generative AI Tool For Small Businesses
I recently spoke to about 100 industry leaders on AI. New podcasts are coming out quickly, some good, some okay, [...]
Direct Mail Breakthrough In An Online World
“Direct mail in an online world is powerful because it works.” But some techniques increase response or lower it; I [...]
Multichannel Marketing: Use This Roadmap to Great 2024 Profits
Interested in multichannel marketing or in adding direct mail to your marketing mix? A multichannel, integrated campaign might seem complex, [...]