Make sure your testimonials are working for you, not against you. Let’s evaluate the Too-Perfect Testimonial. I know… you want your testimonials to look sharp and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many [...]
Now is the time to get ready for Christmas. Your website or landing page can increase — or crush — your Christmas sales. Remember, Cyber Monday starts November 2nd. Your small window is rapidly closing. There’s little time for completely [...]
Let me tell you about an incredible, new product launch that pulled in over half a million new customers… during a recession! What made it so successful? Three words — Direct marketing strategies. The product was a nutritional supplement popular [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
The end of December and the beginning of January have historically been a spike in response to generate leads and sales. With slight timing differences, this is the time for both B2C and B2B marketers for all products and services. [...]
