Direct response copy lifts response. It gets the attention of your prospects. It persuades them of the benefits of your product or service. And it helps boost business. How do you write it? Watch this video with 6 direct response [...]
People love to watch video. Video platforms on Facebook, Snapchat and Instagram are powerful ways to capture your prospects’ attention and get them to respond to your offer. Now, Instagram has created a new platform called “Instagram TV” – allowing [...]
Marketing to parents and grandparents must cut through the media clutter. Ever since its introduction in late 1989, Educational Insights’ internationally-acclaimed GeoSafari learning system has been a continual star performer in the educational toy industry. Educators buy it for their [...]
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over ten years, I have [...]
SurfControl is a global provider of corporate security software. The marketing goal they presented to me was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, [...]
