Investment capital raised under Regulation Crowdfunding (Reg. CF.) just topped $2 billion. It has risen so fast that just two years ago, it was $1 billion. The second billion was raised in just two years. It doubled in one year! [...]
E-commerce is a megatrend. In the early days of E-commerce, we were using the few digital opportunities that were available at the time to grow companies and launch products. Today the options are many and multiplying every year… And what [...]
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at conferences, I’ll offer a free 15-minute consultation or a free [...]
In today’s fast-paced, low-attention-span environment, simple, visual displays of information are very effective. That’s why it’s especially important to reinforce your copy (specifically comparisons, ratios and percentages) with a chart or graph that visually represents your content. It will increase [...]
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service and convert them into buyers. Over the years, I have [...]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. [...]
Fast approaching is the 2024 election. It will have two huge effects on marketers. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, Facebook, pre-rolls, digital ads — everything — will be huge clutter. It’s expected [...]
As you plan your Christmas and 2024 marketing, are you confused about what media is best or how your creative channels should change? Many marketing directors or CEOs are so close and involved with the products that they end up [...]
The last few years have been difficult for company presidents and marketing directors. We had to all face rising prices—Inflation. And we had to face an economic/buying downturn- some say a recession. Now, we’re looking at stagflation with both rising [...]
You may be like many marketers who email or call me. Their problem: Their website is producing disappointing results. They have people leaving the site too soon. They have few people motivated to go to the shopping cart. They have [...]
